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Alia Bhatt's anti-drug video for NCB gets negative reactions, agency turns off comments

Updated on: 20 August,2025 12:13 PM IST  |  Mumbai
mid-day online correspondent |

Alia Bhatt recently shot a video in collaboration with NCB to promote a drug-free Bharat. After the video went viral, she was labelled as the wrong choice and was targeted by netizens. After she faced wrath, the authorities disabled comments on that video

Alia Bhatt's anti-drug video for NCB gets negative reactions, agency turns off comments

Alia Bhatt

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Alia Bhatt is one of the most followed actresses on social media. She has always voiced out concerns on crucial issues. She recently joined hands with NCB to promote drug-free India campaign. However, after her video urging citizens went viral, she was targeted. After the incident, the authorities disabled comments on the page. 

Alia Bhatt promotes anti-drug campaign


In a video posted by NCB Chandigarh on their official X handle (Formerly known as Twitter), Alia is seen addressing her fans and revealing the ill effects of drug consumption.



In the video message, Alia says, "Namaskar Saathiyo, main hu Alia Bhatt. Today I want to talk to you about a very serious issue of drug addiction and how it's becoming a threat to our lives, society and nation. I support the Narcotics Control Bureau in this special campaign against drugs. Say yes to life and no to drugs. Aap niche diye gaye link par jaa karke ya QR code ko scan karke drugs ke khilaf E-Pledge le sakte hai aur NCB ke saath zarur jut sakte hai. Jai Hind."

NCB turns off comments as Alia gets trolled

As soon as it was announced that Alia Bhatt would be the face of NCB's Drug-Free Bharat campaign, the actor was trolled mercilessly online. Reposting the video, one social media user wrote, "Start from the home." Another added, "Bol bhi kaun raha hai." A third comment read, "Seriously, making these celebrities brand ambassadors is such a brainless idea." As soon as these opinions went viral, NCB handle turned off the option to leave any comments at all.

Alia Bhatt’s upcoming movies

Her next release is YRF’s Alpha, which is touted to be one of the biggest female-led action thrillers of India. Alia will also become the first woman to lead a film in the blockbuster franchise. Directed by Shiv Rawail, she will be seen alongside Sharvari in this much-awaited film. It is set for Christmas 2025 release. 

Apart from this, she has Love and War with Sanjay Leela Bhansali. She will be seen sharing screen space with hubby Ranbir Kapoor after Brahmastra. The flick also features Vicky Kaushal in key role. Set in a historical backdrop, Love & War promises to be a grand cinematic experience and is set for March 2026 release.

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