shot-button
Subscription Subscription
Home > Entertainment News > Bollywood News > Article > CAIT demands Rs 10 lakh terms ad featuring Amitabh Bachchan misleading

CAIT demands Rs 10 lakh, terms ad featuring Amitabh Bachchan 'misleading'

Updated on: 04 October,2023 04:07 PM IST  |  Mumbai
PTI |

Traders' body CAIT has filed a complaint with the Ministry of Consumer Affairs against a Flipkart advertisement featuring Bollywood star Amitabh Bachchan

CAIT demands Rs 10 lakh, terms ad featuring Amitabh Bachchan 'misleading'

Pic/Instagram

Listen to this article
CAIT demands Rs 10 lakh, terms ad featuring Amitabh Bachchan 'misleading'
x
00:00

Traders' body CAIT has filed a complaint with the Ministry of Consumer Affairs against a Flipkart advertisement featuring Bollywood star Amitabh Bachchan on the upcoming Big Billion Days sale, terming the advertisement as "misleading".


The Confederation of All India Traders (CAIT) in its complaint to the Central Consumer Protection Authority (CCPA) termed the advertisement "misleading" and against the country's small retailers. It has also sought withdrawal of the advertisement, according to a statement. CAIT demanded that a penalty be imposed on Flipkart as per relevant provisions of the Consumer Protection Act for "false or misleading advertisement" and imposition of a Rs 10 lakh fine on Bachchan.


An email sent to Flipkart did not elicit a response. Bachchan could not be contacted for comments. "As per the definition under Section 2(47), Flipkart, acting through Amitabh Bachchan (endorser), have misled the public regarding the price at which mobile phones are being made available by sellers/suppliers in the smartphone market of India. "This has the effect of disparaging the goods, services or trade of another person," CAIT Secretary General Praveen Khandelwal said in the complaint.
Further, he said as per rule 4 of the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022, the advertisement by Flipkart "is misleading because it doesn't contain truthful and honest representation and is wholly incorrect, malicious, misleading and manipulative".


Last week, CAIT called out the advertisement with Bachchan promoting Flipkart's upcoming Big Billion Day sale and telling consumers that deals on mobiles won't be available offline at retail stores. The Big Billion Days sale is slated to take place from October 8-15. 

This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever

"Exciting news! Mid-day is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest news!" Click here!

Register for FREE
to continue reading !

This is not a paywall.
However, your registration helps us understand your preferences better and enables us to provide insightful and credible journalism for all our readers.

Mid-Day Web Stories

Mid-Day Web Stories

This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK