Advocate Sana Raees Khan highlighted the rise in celebrity personality-rights cases amid AI-driven impersonation. She confirmed new protections for Raveena Tandon and also detailed on the previous cases
Sana Raees Khan and Raveena Tandon
In an exclusive conversation with mid-day, advocate, and Bigg Boss 17 fame Sana Raees Khan opened up about the rising wave of legal battles surrounding celebrity personality rights, including ongoing matters involving Raveena Tandon, Rupali Ganguly, Shilpa Shetty, and more. With AI-driven impersonation and digital misuse growing at an alarming pace, she discussed why identity protection has become a non-negotiable necessity for public figures.
On the growing number of personality-rights petitions
Sana Raees Khan emphasised that a celebrity’s identity is undeniably their intellectual property, one that cannot be commercially exploited without explicit permission. “In an age where AI can replicate faces, voices and expressions within seconds, protecting personality rights is no longer a luxury—it is a legal necessity,” she asserted. She welcomed the judiciary’s increasingly strict stance, calling it a vital step towards safeguarding dignity, brand value and creative legacy.
On initiating personality-rights protection for Raveena Tandon
Confirming the development, she shared, “Yes, the process has begun. We are actively working on the legal framework and documentation to safeguard Raveena Tandon’s identity, likeness, voice, and digital persona.”
She added that following the recent filing for Shilpa Shetty, the team is expediting similar measures for Raveena as well. With impersonation, AI-generated content and unauthorised commercial usage becoming rampant, she believes it is essential to build a strong legal shield around her client's identity.
On the status of Rupali Ganguly’s case
Sana clarified that Rupali Ganguly’s matter is still ongoing, though the team has secured significant interim protection. “Rupali’s identity and goodwill are valuable assets, and we are ensuring her rights are protected at every stage,” she said. The case was between Rupali and her step-daughter, Esha.
On why creative rights matter now more than ever
According to her, an artist’s creative rights form the heart of their identity and livelihood. In today’s digital ecosystem, even a single photograph, clip or voice sample can be misused endlessly. “Protecting creative rights ensures an artist’s work isn’t exploited, their reputation remains intact, and their brand value is preserved,” she explained. Safeguarding these rights, she emphasised, is as critical as safeguarding the artist’s career itself.
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