BTS received South Korea’s Presidential Commendation at the 5th Korea Good Donation Awards for their philanthropic work, becoming the first K-pop act to earn the honour. The recognition celebrates their LOVE MYSELF campaign with UNICEF, promoting self-love, mental health
BTS members
Global K-pop icons BTS have been honoured with South Korea’s Presidential Commendation for their long-standing philanthropic efforts, marking a historic moment for the music industry. The group received the recognition at the 5th Korea Good Donation Awards, becoming the first K-pop act to be awarded this honour for charity and social impact.
BTS receives a prestigious honour
The commendation recognises BTS’s LOVE MYSELF campaign, launched in 2017 in collaboration with UNICEF Korea. The initiative focuses on promoting self-love, mental health awareness, and the prevention of violence against children and young people. Over the years, the campaign has gone far beyond symbolic gestures, turning into a global movement powered by the group’s influence and the active participation of their fans, known as ARMY.
Through donations from BTS, their agency, and worldwide fans, the LOVE MYSELF campaign has raised billions of won. These funds have supported programmes aimed at protecting children and adolescents from violence, improving mental health education, and providing resources to vulnerable youth across more than 150 countries and regions. The campaign has touched the lives of millions, reinforcing the message that loving oneself is the first step toward creating a more compassionate world.
BTS expresses gratitude to their ARMY
In their acceptance message, BTS expressed deep gratitude and humility, emphasising that the award belonged as much to their fans as to them. They highlighted how ARMY’s consistent support and shared values helped transform the campaign from an idea into a global force for good. The group reiterated their belief that music and influence carry responsibility, and that positive change is most powerful when people come together.
The honour arrives at a meaningful time for BTS, as all seven members have now completed their mandatory military service and are preparing for their next chapter as a group. While fans eagerly await new music and future projects, the Presidential Commendation stands as a reminder that BTS’s legacy extends well beyond charts and sold-out arenas.
By receiving one of the nation’s highest civic recognitions, BTS have once again shown that their impact is not limited to entertainment. Their commitment to empathy, generosity, and social responsibility continues to inspire fans around the world, proving that global stardom and genuine compassion can go hand in hand.
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