National Award-winning actress Nithya Menen has announced her foray into film production with the launch of her banner, Keyuri Productions. She shared a heartfelt note about her deep emotional connection to storytelling and creative transformation
Nithya Menen
Stating that making films was more than just telling stories for her, National Award-winning actress Nithya Menen, who has made a mark for herself in all four south Indian film industries, on Tuesday announced that she had also turned producer.
Nithya Menen turns producer
Taking to her Instagram page to post a video of her production house Keyuri, the actress wrote, "Making films, for me, was always more than just telling stories. It was about being able to reach actual people at such a deep level. A place deeper than intellect. A place above thought. Above reason. To stir a transformation - both within me, when I am absorbed in the creative process, and within the other who watches. To create shifts that ripple quietly. Changed in ways we cannot fully name. Imperceptibly at first, but irreversibly."
She further said, "Creating through films, to me, is the miracle of touching what is human and unguarded. While that has been my process and intention since the first day I began acting , it will continue to remain the intention while I now produce films. I present to you — Keyuri Productions."
From the video, we understand that Keyuri, is from the caves of the earth, carved of rock, loved by light and without form.
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Nithya Menen on arriving for National Awards for cow dung in her nails
Nithya Menen's screen debut was as a child artist in the1998 French-Indian English film Hanuman. Her adult acting debut in a leading role was in the Kannada film 7 O' Clock (2006). She later gained prominence in the Telugu film industry with her breakout role in Ala Modalaindi (2011).
She is an actress who is quite passionate about her craft and would go to great lengths to bring authenticity to her role. In 2024, she received the National Award for the film Thiruchitrambalam. Last year, she revealed that she went to collect the award with cow dung in her fingers. Sharing BTS pictures from Idli Kadai, the actresses had shared, "Almost a year now - I went straight from this to the National Award ceremony- with dirt in my fingernails having picked up cow dung with my hands just the previous day for a scene."
The National Award-winning actress went on to say, "I found the whole thing very poetic. ‘I went and received the Award from the president with cow dung in my fingernails’ I said to my friends (Smiley face). There was something compelling about that for me."
She also gave a special shoutout to her staff, saying they were her most favourite people. "We are always family in good times and tough ones," the actress wrote and went on to inform her followers that the film was now streaming on the OTT platform Netflix."
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