<p>B Praak and Jaani, the duo behind several musical hits, have launched a devotional music label dedicated to celebrating Indian spirituality and culture. Named Kripa Records, the label will mark its beginning with a soulful bhajan sung by Shreya Ghoshal, a renowned voice of the Indian music industry.</p>
<p>The song, titled &lsquo;Aayiye Ram Ji&rsquo;, features actress Shriya Saran.</p>
<p>This collaboration brings together B Praak&rsquo;s heart-touching composition, Jaani&rsquo;s poetic acumen and Shreya Ghoshal&rsquo;s soulful voice to create a devotional musical piece that expects to strike a deep emotional chord with listeners.</p>
<p>Speaking about the venture, B Praak shares, &ldquo;Devotional music has always held a special place in my heart. It&rsquo;s a genre I&rsquo;ve been deeply attached to, and I&rsquo;ve always felt a sense of peace and purpose when creating or listening to devotional songs.&rdquo;</p>
<p>&ldquo;With Kripa Records, I wanted to take this personal connection and transform it into an entrepreneurial journey. This label is not just a business venture; it&rsquo;s a mission to bring people closer to their roots and spirituality through music. Starting this label has been a dream, and having Shreya Ghoshal sing the first bhajan is the perfect way to begin this journey of faith and music,&rdquo; he adds.</p>
<p>The duo envisions the label as a mission to create meaningful art that connects deeply with people&rsquo;s spiritual and emotional sides.</p>
<p>The bhajan by Shreya Ghoshal is set to release on Monday, January 27.</p><p>
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The devotional music label, Kripa Records, is dedicated to celebrating Indian spirituality and culture

B Praak and Jaani launch devotional music label; first bhajan sung by Shreya Ghoshal

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B Praak and Jaani launch devotional music label; first bhajan sung by Shreya Ghoshal

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