Vivek Pandey grew up around his father's business of selling books, which he took up after being forced to switch jobs. “My father worked in the mills and during that time, he loved reading. So, when the hartal took place and he didn’t have a job, he decided to open a bookstall.” In the mid-80s, they started selling books they scoured from raddiwallas in the city near Flora Fountain (South Mumbai), but unfortunately, the infamous 1993 Mumbai bomb blasts (of which one of the locations being near there), they were not allowed to sit anymore. While they did not know what to do initially, they started going to book fairs in Bengaluru, Guwahati and Hyderabad, which actually connected them with a lot of people and that’s when it took off for them.

After that, the 46-year-old's father decided to put up a stall at Santacruz (East). Pandey had already actively started helping him at the stall since he was a child, and had to take over completely after his father got unwell. He explains, “My father opened a small library and roadside bookstall in Santacruz (East) and that introduced the world of books to us.” After seeing considerable success in the suburbs, they started a bookshop in Chembur in 2010. While they have moved many places, the bookshop, which is now in a quaint bungalow called Parijat, boasts of 5,000 – 10,000 books, which he sees to it never goes to the scrapyard. This he did, so that he could continue the legacy of the business through the book stall and library called 'Dadication Books Zone'. Don't be fooled by the spelling of the book because Pandey insists on keeping it that way. He explains, "The bookshop is named 'Dadication Books Zone' because the stall was started by my father."
“My father was a poet and loved reading Hindi literature. We had printed the first book of poems called ‘Kahin Ek Apna Bhi Ghar Ho’ and his friends put together his other book of poems called ‘Jaari Hai Sangharsh’ before he passed away,” Pandey mentioned.