The limited-edition lifestyle drinkware collection will launch at all Starbucks stores nationwide
In colour palates that range from charcoal black, regal golds, pristine whites and subtle carmines, the range embodies the luxurious essence of traditional craft with contemporary style.
Launching exclusively in the country, Starbucks India and Manish Malhotra are set to introduce a unique collaboration. The limited-edition lifestyle drinkware range will see the coming together of two distinctive voices in coffee and fashion.
Over the years, globally, Starbucks has collaborated with many brands to bring forth a line of collectables that make accessible the realms of international style, glamour and fashion for its consumers. The collaboration with Manish Malhotra will offer an exciting experience for coffee, art, design and fashion enthusiasts alike.
The limited-edition range comprises stoneware ceramic mugs, stainless steel tumblers and environment-friendly reusable cups. The design inspiration takes from exquisite Kashmiri motifs, a testament to centuries-old craftsmanship, that uniquely captivates its traditional floral technique inspired by the region’s rich cultural heritage and breath-taking natural surroundings. The timeless beauty of Kashmiri embroidery, a signature of the Manish Malhotra brand, translates into intricate patterns rich in cultural significance, on Starbucks cups and tumblers.
In colour palates that range from charcoal black, regal golds, pristine whites and subtle carmines, the range embodies the luxurious essence of traditional craft with contemporary style.
Commenting on the collaboration, fashion designer Manish Malhotra said, “In crafting a signature collection for my collaboration with Starbucks, I aimed to seamlessly integrate the beauty and craftsmanship of Kashmir into everyday moments. The decision to use gold as a prominent colour in my designs stems from its powerful statement and resonance with my brand’s aesthetic. Gold, much like the intricate art and craft of Kashmir, embodies a sense of opulence and timelessness.”
“At TATA Starbucks, we have always believed in the power of design, art and community in sharing elevated experiences for coffee-lovers across India. We are thrilled to partner with Manish Malhotra. Mr Malhotra is one of India’s most prominent voices in fashion and has played a pivotal role in the country’s approach to style,” said Sushant Dash, CEO, TATA Starbucks.
The limited-edition range starts at a retail price of Rs 850 and onwards and includes –
As an ode to sustainability, the introduction of the two reusable cups for everyday beverages to showcase the intricate artwork and elevate your everyday beverage, priced at Rs. 850.
Stoneware ceramic mugs with a gold luxor foiling in a matte finish, priced at Rs 2100.
Stainless steel tumblers in an opaque matte black outer finish that are double-walled, and vacuum sealed to make your drinking experience easy, priced at Rs 2900.
Each piece of merchandise is also accompanied by a personalised note by Manish Malhotra.
The brands have also launched an exclusive limited-edition collectable comprising a set of stoneware ceramic mugs and stainless-steel tumblers and a personalised note by Manish Malhotra accessible only to Starbucks Rewards members.
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