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Heatwave alert in Mumbai: 7 essential fashion tips to beat the heat
While the winter season in India is nearing its end, Mumbai is already witnessing high temperature and humidity. The India Meteorological Department (IMD) has issued a heatwave alert for Mumbai and neighbouring areas on Tuesday and Wednesday due to rising temperatures, If you have plans to step out of your home in this weather, it is essential to dress comfortably, in order to protect yourself from the heat. Here are some fashion essentials you can follow on a hot day. Loose clothing: It is advisable to opt for loose fits and light-weight clothing that does not cling to your body and allows the skin to breathe. Baggy jeans with simple tees or flowy dresses can be ideal options. If you want to protect your skin from tanning and sun exposure, maxi dresses and long-sleeved outfits can be chosen. Breathable fabrics: Cotton is the best fabric choice for a hot day. Other breathable fabrics that you can choose include linen and khadi. Synthetic fabrics have poor sweat absorption and can trap heat, making you feel warmer. Light colours: Choose lighter hues like white, yellow and pastel colours on a hot day. These tend to reflect sunlight, thus keeping you cool, while darker colours like black and blue absorb more sunlight. Breathable footwear: Opt for slippers or open-toed sandals that allow your feet to breathe. Avoid boots and shoes that can make your feet sweat. Accessories: Wear or carry essential accessories like sunglasses and hats/caps that can protect you from the excessive heat outside. Skip heavy jewellery and other accessories to ensure comfort. Hair: If you have long hair, you can tie them in a bun or ponytail to prevent them from falling on your neck and face, to avoid sweating. Sun protection: Don’t forget to apply sunscreen to protect your skin from the harsh sunlight and heat. Also Read: Beat the heat in style: Your guide to summer fashion
07 April,2025 03:55 PM IST | Mumbai | mid-day online correspondent
Fusion fever: The indo-fusion festive style guide
Festivals are the perfect opportunity for fashion enthusiasts to express their individual taste through unexpected combinations that resonate with both cultural roots and contemporary aesthetics. The growing trend of blending traditional Indian wear with contemporary Western pieces takes centre stage. For those who wish to channel their unique personalities, fusion fits allow them to experiment with textures, palettes, and modern silhouettes. We’ve got fashion gurus to share expert tips, and simple hacks to help you curate an eye-catching festive wardrobe. Picture oversized kurtas with dhoti pants, and versatile outfits pairing western tops with intricate embroidery, and much more. Break away from conventional styles, indulge in self-expression to create looks that are as vibrant as the festival itself. 5 expert styling tips for curating Indo-Western looks “When it comes to styling an Indo-Western look for Navratri, it’s all about the play of contrasts - bringing together the grace of traditional Indian wear with a touch of modern silhouettes and adding your personality to it,” says Raghav Agarwal, CEO and creative director of Twamev. Below, he shares five expert styling tips: 1. Draping: Although highly underrated, draping can truly elevate an outfit, giving it a unique silhouette. There’s something magical about the way a fluid drape can flatter the body. 2. Heritage embellishments with a modern edge: It’s fascinating how intricate embroidery and mirror work can feel traditional yet contemporary when done right. The contrast of metallic threadwork against soft fabrics gives you that extra edge. 3. Effortless versatility: It’s essential for outfits to transition smoothly from day to night. Try opting for pieces that offer that easy shift - because celebrations can be spontaneous, and so should your outfit. 4. Play on textures and layers: Styling is all about layering - whether it’s a statement cape, a structured jacket, or a chic blouse. It adds dimension, which can really make an outfit stand out. 5. Add a touch of customisation: Accessories are where you can truly express yourself. I love how a statement belt or layered jewellery can transform a look—adding personality and flair. Choose outfits that are designed to be versatile, making them easy to customise and style in a way that feels uniquely yours. Festive textures and palette While global fashion trends hop from muted tones like butter yellow to earthy shades like mocha mousse, India’s colour palette remains eternally vibrant, rich, and deeply rooted in tradition. “Diana Vreeland, the former editor of Vogue, once famously remarked, ‘Pink is the navy blue of India.’ Bright pink, in particular, is a standout shade that serves as the perfect foundation for any festive ensemble, allowing for both warm and cool-toned pairings depending on personal style. Instead of adhering to conventional colour combinations, I believe in embracing the freedom of colour play—pairing pink with bold hues like yellow, green, red, purple, or blue creates a striking and joyous statement that reflects the essence of Indian festivities,” poses Shivang Chandna, founder and creative director of Past Modern.When asked which fabrics should we keep an eye out for, the style guru shares, “When it comes to fabric choices for festive wear, I naturally gravitate towards silks for their luxurious sheen and timeless appeal. However, given India’s diverse climate, breathable alternatives like cotton, cotton-silk blends, and chiffon are equally elegant options that ensure comfort without compromising on sophistication.” He bats for Indian textiles, particularly Bandhani, which holds a special place in his heart. “Each piece of Bandhani fabric is unique, thanks to its intricate tie-dye technique, and the blend of vivid colours and detailed patterns creates a mesmerising visual feast. This handcrafted textile is a true maximalist delight, celebrating heritage while allowing for modern styling. At its core, Indian fashion is about joy, self-expression, and breaking away from rigid fashion norms. Whether through bold colour-blocking, experimenting with contrasting textures, or draping traditional fabrics in contemporary ways, the beauty of Indian dressing lies in its versatility,” concludes Chandna. 5 fusion fits to try this Navaratri Lehengas, chaniya, choli, kurtis with traditional Indian embroideries are all the rage, but many fashion enthusiasts are experimenting by adding contemporary Western elements to their traditional outfits. “The combination of the east and west silhouettes not just ignites curiosity amidst people but also blends comfort and utility, drapery and form - resulting in a look that is striking yet wearable for modern festive celebrations,” says Chandna. To help you blend traditional pieces with modern staples, he shares five fusion styles to create a chic yet culturally rooted look. 1. Ghagra and a crisp white shirt: A bold hued ghagra or chaniya paired with a well-fitted white shirt creates a flattering fit-and-flare silhouette, offering a blend of structure and flow. 2. Short kurti, denim, and sneakers: A delicately embroidered short kurti or one crafted from traditional fabrics like Bandhani paired with wide-leg denim and sneakers makes for a relaxed yet stylish ensemble. 3. Banarasi brocade dress: A simple yet elegant Banarasi brocade or Mashru silk dress can stand out as a contemporary festive statement piece. 4. Oversized men’s kurta with dhoti pants: Crop an oversized men’s kurta in length and pair it with dhoti pants for an effortlessly stylish and gender-fluid look. 5. Dupatta as a statement top: Get creative with a traditional dupatta or stole—drape it into a chic top and pair it with a skirt for a unique Indo-western ensemble. Accessorise to kill Now that you’ve got an idea of the outfits you will don, why not have a bit of fun with accessories to complete your fusion OOTD. “The right accessories pull everything together, making your Navratri outfit stand out with minimal effort,” says Agarwal. He outlines simple accessories to complete the look and add personality to any outfit. Waist belts and chainsA sleek belt or a delicate kamarbandh can add structure to flowy outfits and enhance the overall silhouette.Mix traditional with contemporary jewelleryPair statement jhumkas with an ear cuff or layer a choker with minimal chains for a balanced fusion look.Ditch the classic juttiSwap juttis for embroidered block heels or strappy sandals to keep it stylish yet comfortable.Potlis and clutchesA classic potli with mirror work or a sleek clutch adds the final touch without overpowering the outfit.
06 April,2025 02:41 PM IST | Mumbai | Maitrai Agarwal
LFW 2025 concludes with gala celebrating 25 years of the fashion extravaganza
Lakmé Fashion Week X FDCI 2025, a fashion extravaganza that commenced on Wednesday at Jio World Convention Centre in Mumbai, culminated on Sunday with a one-of-a-kind gala celebrating the evolution of Indian fashion. Over 30 renowned designers showcased pieces from their archival collections to honour the 25-year journey of the fashion event. According to PTI, the fashion designers chose two iconic ensembles from their past collections which they presented at the extravaganza in the last 25 years. The showcase ended with everyone remembering late designer Rohit Bal and giving him a standing ovation as the footage from his final fashion show played out on the LED screen, reported PTI. Bal had brought down the curtain on the Delhi edition of Lakmé Fashion Week X FDCI in October 2024, making a comeback on the runway almost a year after a health scare. He passed away on November 1, 2024, at the age of 63. During the gala, actor Kareena Kapoor Khan spoke about "embarking on a new chapter" with Lakmé. "Whether it was walking the ramp when I was size zero or Taimur in my belly, whether it was size 10 or 12, that never mattered. What mattered was my heart was on the stage with Lakmé Fashion Week X FDCI in October 2024, with each and every designer I've walked for,” she said. "I'm back again with the Lakmé family. Hopefully, I will be back on the ramp with all my favourite designers wearing their outfits, maybe not as size zero but owning it completely," she further stated. The actor also gave a shout-out to the unseen and often unnamed people who work round-the-clock to make fashion shows a reality. The event was hosted by American actor of Indian origin Kal Penn. As reported by PTI, the designers who presented looks from their previous Lakmé Fashion Week X FDCI clothing lines were: Manish Malhotra, Tarun Tahiliani, Falguni Shane Peacock, Ritu Beri, Gauri & Nainika, Varun Bahl, Monisha Jaising, Ashish N Soni, Narendra Kumar Ahmed, Rohit Gandhi + Rahul Khanna, Rajesh Pratap Singh, Raw Mango, Pankaj & Nidhi, Alpana & Neeraj, Namrata Joshipura, Shantnu Nikhil, Bhibhu Mohapatra, Rina Dhaka, Amit Aggarwal, Rahul Mishra, Anshu Arora, Bodice by Ruchika Sachdeva, Gaurav Gupta, Suneet Verma, Nalini Ramani, Anita Dongre, JJ Valaya, and Anamika Khanna, who opened this year's fashion week last Wednesday. Also Read: Lakmé Fashion Week 2025, Day 1: Anamika Khanna’s ‘Silver Collar’ collection redefines power dressing; Ananya Panday turns showstopper Lakmé Fashion Week X FDCI 2025 was a star-studded affair with renowned designers showcasing their latest collections. The event also gave a platform for emerging designers and fashion students to present their creations. (With inputs from PTI)
01 April,2025 09:10 AM IST | Mumbai | mid-day online correspondent
Lakmé Fashion Week 2025: Tarun Tahiliani unveils Season 2 of his prêt label OTT
OTT by Tarun Tahiliani, the designer’s luxury prêt label, returned to the Lakmé Fashion Week X FDCI runway with Season 2, unveiling a collection that embodied fluidity, versatility and contemporary craftsmanship at Jio World Convention Centre in Mumbai on Saturday. The show opened with a display of draped silhouettes and layered separates, setting the tone for OTT’s elegant yet functional aesthetic. The highlight of the show was the demonstration of the versatility of the collection on stage, with models re-styling pieces in real-time to highlight how garments could be layered, draped and worn in multiple ways. The collection blended Indian and Western silhouettes in a distinct manner. Draped gilets, fluid dresses, structured jackets and layered separates exuded romantic and bohemian charm. Glimpses from Tarun Tahiliani's OTT collection at Lakmé Fashion Week X FDCI 2025 While the collection championed a modern approach to dressing, at its heart was a deep-rooted commitment to craftsmanship and heritage. Hand-embroidered chikankari was reinterpreted in a contemporary design language, while Rabari craft was revived through vintage replicas and fresh styles. View this post on Instagram A post shared by Lakmē Fashion Week (@lakmefashionwk) “This collection speaks to the multifaceted urban woman—her wardrobe evolving as she moves through life, accumulating pieces that reflect her journey and achievements. The act of buying fashion transforms into a deeply personal statement of self-expression,” Tahiliani said in a statement. Tahiliani’s label OTT had made its debut on the runway at Lakmé Fashion Week X FDCI 2024, featuring Aditi Rao Hydari as the showstopper. Lakmé Fashion Week X FDCI 2025, which commenced on Wednesday will culminate on Sunday. The designers who will showcase their collections on Saturday include Shivan and Narresh, Shantnu Nikhil, and Rahul Mishra
29 March,2025 04:39 PM IST | Mumbai | mid-day online correspondent
LFW, Day 3: Fashion and tech come together in Amit Aggarwal’s collection
Designer Amit Aggarwal showcased looks from his Prét line on the third day of Lakmé Fashion Week X FDCI 2025 at Jio World Convention Centre in Mumbai on Friday. The collection, in collaboration with Nothing, presented an interesting fashion experience inspired by technology and futuristic design philosophy. Experimenting with the ready-to-wear concept for the future, the collection blended tradition with contemporary forms and textures. Banarasi weaves got a modern twist as they seamlessly fused with Aggarwal’s signature handwoven polymer. View this post on Instagram A post shared by Lakmē Fashion Week (@lakmefashionwk) The silhouettes were accentuated with intricate detailing and metallic accents. “This collection is about freedom—clothes that move with you, adapt to you, and evolve with your style,” the designer said in a statement. “Fashion should be effortless yet expressive. These pieces are designed to be worn your way, mixed with what you already love, and styled to feel uniquely you,” he added. Bhumi Pednekar turns showstopper Actor Bhumi Pednekar closed the show for Aggarwal. Bhumi Pednekar walks for Amit Aggarwal at Lakmé Fashion Week X FDCI 2025 (Photo Courtesy: Satej Shinde) She wore a white, silk shirt, and black balloon pants. A Banarasi brocade corset and tie completed the outfit. The no-accessories styling choice (except ear cuffs) elevated the impact of the ensemble. Her hair were styled in a sleek bun. Speaking to ANI about what fashion means to her, Pednekar said, “Fashion, to me, is a form of self-expression. It's a very integral part of who I am because I thoroughly enjoy it. I really love experimenting with my fashion choices, like I do with my films.” In the last edition of the show, Pednekar had turned showstopper for designer Richa Khemka. Lakmé Fashion Week X FDCI 2025, which commenced on Wednesday will culminate on Sunday. The designers who will showcase their collections on Saturday include Tarun Tahiliani, Shivan and Narresh, Shantnu Nikhil, and Rahul Mishra.
29 March,2025 03:54 PM IST | Mumbai | mid-day online correspondent
LFW 2025, Day 3: Kutch artisans blend tradition with contemporary aesthetics
Five artisans from Kutch showcased their creations in a show presented by Somaiya Kala Vidya at Lakmé Fashion Week X FDCI on Friday. The creations reflected their expertise in Ajrakh print, Mashru weave, and Bandhani and Batik crafts. Poetic commentary and the beat of live Kutchi music elevated the show as models walked down the ramp. With Ajrakh as the centre of attraction, Zaid Khatri’s ‘Eternal Ajrakh’ collection from his label ‘Ajrakh Gharana’ was a journey from the past to the present, and then into the future. Collection by Zaid Khatri Zaid stated, “For me, Ajrakh is not just a print; it is a legacy that transcends time. This is the very craft that was embraced by the Indus Valley Civilisation and is cherished even today with pride. Yet, one question has always stayed with me—can tradition and modernity coexist? Can Ajrakh, which is eternal, also become a symbol of contemporary identity?” The collection combined traditional block printing with new silhouettes and modern designs. Next, Amruta Vankar’s collection featured the craft of expert weaving for her label ‘Alaicha’. Alaicha, which means Mashru in Kutchi, is an intricate weave popular for centuries. The distinct dotted pattern was the highlight of the weave, which has been a favourite for the ghagras and saris of the Ahir and Rabari women in Kutch. Collection by Amruta Vankar Talking about the creations, Amruta shared, "After my education in design and learning to stay true to my craft, I realised that Mashru weaving is more than a craft – it's a cultural identity intricately woven into fabric. Through innovative silhouettes, minimalist aesthetics and a refined colour palette, I've reinterpreted Mashru into bold, stylish designs for the showcase.” Concentrating on Ajrakh, artisan Mubbasirah Khatri designed the ‘Anatomy’ collection for the label ‘Elysian’. Going for an earthy palette of blue, black, red, off-white and khaki – popular colours in traditional Ajrakh work – the designer worked with abstract patterns that aligned with the design philosophy. Collection by Mubbasirah Khatri Sharing the inspiration behind her collection, Mubbasirah said, “I am inspired by nature. This time, I wanted to do something different, yet stay connected to nature, so I chose Anatomy.” Using Bandhani as the core craft, artisan Muskan Khatri’s collection titled ‘Mystery’ for the label ‘Musk’ was inspired by the galaxy. The dark and neon shades were aimed at symbolising the luminous beauty that was scattered through the universe. The meticulously designed motifs and patterns were inspired by celestial formations and abstract elements of the cosmos. Collection by Muskan Khatri “My collection expresses the magic and vastness of the universe through Tie and Dye,” Muskan said. Then, the beauty of the traditional Batik craft was unveiled on the ramp by Shakil Ahmed’s label ‘Neel Batik’ through a collection titled ‘Tradition to Modern’. The designer stated, “The idea behind my collection was to blend traditional batik with modern aesthetics.” Collection by Shakil Ahmed Presenting a mélange of silhouettes and styles, Shakil created four sets of Indian and western garments. Saris were the focal point of the Indian offering, while the western designs brought an Indo-fusion cultural appeal. Also Read: Lakmé Fashion Week 2025: Dates, designers and everything you need to know
28 March,2025 08:09 PM IST | Mumbai | mid-day online correspondent
Lakmé Fashion Week 2025: Anamika Khanna’s collection redefines power dressing
Ace designer Anamika Khanna opened Lakmé Fashion Week 2025, in partnership with FDCI, with a collection from her signature label AK|OK at Jio World Convention Centre in Mumbai on Wednesday. The collection, titled ‘Silver Collar’ stayed true to its name as it presented a unique take on workwear, that was neither conventional nor drab. Adorned with silver chains, embellishments and ornaments, the outfits redefined power dressing. The ‘silver’ stood out against the backdrop of black, white and other silhouettes, with ornate jewellery like silver bracelets, armlets and statement neckpieces elevating the elegance of the outfits. Ananya Panday turns showstopper Ananya Panday turned showstopper for the opening show. Ananya Panday turned showstopper for Anamika Khanna's signature label AK|OK at Lakmé Fashion Week X FDCI 2025 (Photo Courtesy: Satej Shinde) The actor donned a dazzling blue and silver outfit. The palazzo pants featured silver embellishments and round cuts on the side, while the blouse was covered with several silver chains. The ensemble also included a chained pallu. Silver bangles and blue anke-length heel boots completed the look. Panday’s hair were styled in a neat bun. Speaking to ANI about her look, she said, "I'm wearing this silver metallic outfit. It has electric blue. I feel like I'm wearing armor, and I feel very strong in it." In the last edition of the fashion week, the actor had closed the grand finale show, turning showstopper for late designer Rohit Bal. Anamika Khanna at Lakmé Fashion Week This year’s opening show by Anamika Khanna set a radiant tone for the fashion spectacle that is to follow. The designer herself wore an all-black ensemble with a subtle yet striking touch of silver. View this post on Instagram A post shared by Lakmē Fashion Week (@Lakméfashionwk) Khanna is a veteran at this runway, having previously captured the attention of fashion lovers at other editions of Lakmé Fashion Week. Last year, she had brought alive colours and motifs inspired by Orissa’s Bonda tribe through her collection, with Shanaya Kapoor turning the showstopper. Lakmé Fashion Week X FDCI 2025: What to know This fashion extravaganza will continue in Mumbai till Sunday, with a star-studded line-up of designers including Amit Aggarwal, Falguni Shane Peacock, Tarun Tahiliani, Shivan and Narresh, Shantnu Nikhil, Rahul Mishra and Manish Malhotra. The event will also spotlight emerging talent and homegrown brands. Also Read: Lakmé Fashion Week 2025: Dates, designers and everything you need to know
27 March,2025 10:04 AM IST | Mumbai | mid-day online correspondent
Lakmé Fashion Week 2025: Dates to designers list, here's all you need to know
Lakmé Fashion Week 2025, in collaboration with the Fashion Design Council of India (FDCI), is set to take place from March 26 to March 30 at the Jio World Convention Centre in Mumbai. The fashion extravaganza will mark its 25th anniversary this week. From designers to event schedule, here’s all you need to know about this edition. Lakmé Fashion Week 2025 X FDCI: What to expect Continuing its legacy, this edition of Lakmé Fashion Week X FDCI will showcase collections from renowned designers, as well as provide a platform for emerging talent to shine. One can expect to witness trend-setting designs that are a blend of luxury and sustainability. Apart from spotlighting veterans of the fashion world, the event also includes initiatives like GenNext for encouraging emerging talent, and the Circular Design Challenge to promote sustainability. Lakmé Fashion Week 2025 X FDCI designers This edition presents an exciting line-up of designers and homegrown brands. Anamika Khanna will open the fashion week with her signature label AK|OK on Wednesday. Over a course of five days, the event will feature a star-studded line-up of fashion designers including Amit Aggarwal, Falguni Shane Peacock, Tarun Tahiliani, Shivan and Narresh, Shantnu Nikhil, Rahul Mishra and Manish Malhotra. Check the full schedule here: View this post on Instagram A post shared by Lakmē Fashion Week (@lakmefashionwk) The last edition of Lakmé Fashion Week X FDCI was held in October 2024 in New Delhi, and presented several fashion highlights ranging from exquisite traditional collections to experimental style statements. Rohit Bal presented the grand finale collection, which was also the ace designer’s last show before his unfortunate passing in November 2024. Also Read: Lakmé Fashion Week 2024: Of familiar stomping grounds and then some
26 March,2025 11:31 AM IST | Mumbai | mid-day online correspondent
Tarun Tahiliani unveils his fashion film 'Timeless' directed by Reema Kagti
Indian fashion designer Tarun Tahiliani has unveiled his first-ever fashion film, 'Timeless', a breathtaking ode to love, family, and the deep bonds that make weddings so magical. Directed by the acclaimed Reema Kagti, the film captures the essence of homecoming, joy, and celebration, all wrapped in the signature elegance of Tarun Tahiliani’s Summer Wedding Edit 2025. 'Timeless' beautifully weaves together a visual narrative that transcends fleeting trends, embracing the eternal charm of the Indian designer's couture. Through Kagti’s lens, each frame exudes the poetry of affection and heartfelt connections, where traditions meet modernity in a seamless blend. The film unfolds in an intimate setting, where shared laughter, whispered promises, and cherished moments are brought to life with an ethereal touch. “Fashion, to me, has always been about storytelling, about capturing moments that last forever. With Timeless, we celebrate the beauty of love and the craftsmanship that defines our designs,” shares Tahiliani. Director Reema Kagti adds, “This is my first fashion film, and I’m thrilled to collaborate with my dear friend Tarun Tahiliani. It was a joy to bring his vision to life and express his world of fashion through my lens. This film is a tribute to design that is truly timeless.”
20 March,2025 12:32 PM IST | Mumbai | mid-day online correspondent
Tanishq expands US presence with new stores in Seattle and Atlanta
Indian jewelry brand from the TATA Group, Tanishq, is expanding its presence in the US market, opening new stores in the states of Washington and Georgia. Tanishq opened its fifth and sixth US stores in Redmond, Washington and Cumming, Georgia, respectively, marking a significant milestone in its North American expansion, a press release said. The brand continues to make waves in the US market, offering a sophisticated collection of fine gold and diamond jewelry tailored for both South Asian traditions and contemporary American tastes, it said. The 3,640 sq. ft showroom in Redmond near Seattle also has over 5,000 pieces on display and caters to a growing community that values quality craftsmanship, transparency and ethical sourcing. The opening was attended by Consul General of India in Seattle, Prakash Gupta, and Mayor of Redmond Angela Birney, Tanishq USA said. With Seattle emerging as a thriving hub for professionals and families who cherish both tradition and modernity ¿ Tanishq's arrival brings a trusted fine jewelry destination to a community that deeply values Indian craftsmanship, heritage and innovation,¿ the press release added. The 3,270 sq. ft store in Georgia features over 5,000 designs, including bridal collections and daily essentials. The company said Atlanta, Georgia, one of the fastest-growing cities in the US and a dynamic retail landscape, was a ¿natural choice for Tanishq's latest expansion, ensuring accessibility to a diverse and discerning clientele seeking fine jewelry for weddings, festivals, and everyday elegance¿. The opening was attended by Consul General of India in Atlanta, Ramesh Babu Lakshmanan, along with prominent guests and customers. Titan Company Limited Business Head - North America Amrit Pal Singh said ¿our journey in the U.S. is just beginning and Atlanta and Seattle are key markets for us. We are proud to bring Tanishq's exceptional craftsmanship and trust to additional vibrant and diverse communities, providing a destination for fine jewelry that seamlessly blends heritage and innovation¿. Tanishq also has stores in New Jersey, Houston, Dallas and Chicago in the US. This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever.
12 March,2025 03:29 PM IST | New York | PTI
Levi's appoints Diljit Dosanjh as global brand ambassador; becomes first Punjabi
Levi's(r) has appointed global icon Diljit Dosanjh as its newest ambassador. Known for rewriting the rules of music, cinema, and style, Diljit joins the Levi's(r) family as the first Punjabi artist as part of the brand's ever-growing community of creative talent. Hot on the heels of his record-breaking Dil-Luminati Tour and history-making Coachella debut, this partnership blends the timeless appeal of Levi's(r) with Diljit's trailblazing journey. From G.O.A.T. to Lover, and now an Icon set to #LiveInLevis, it's a celebration of two icons redefining culture--together. Drawing inspiration from Diljit's unique ability to connect across borders and genres, this collaboration highlights the Levi's(r) brand's role as a canvas for self-expression. From his early hits in Punjabi cinema to charting on the Billboard Social 50, Diljit's story is all about bold choices, just like the blue jeans that have stood the test of time for over 170 years. "I've always admired Levi's(r) for the way it blends heritage with modern style," says Diljit Dosanjh. "Denim is more than just clothing to me--it's a statement. Partnering with Levi's(r) feels like the perfect fit." Amisha Jain, managing director and SVP, South Asia, Middle East, Africa, and Non-EU at Levi Strauss & Co., adds, "Diljit Dosanjh perfectly embodies the progressive spirit of Levi's(r). His phenomenal journey perfectly aligns with our brand's spirit of empowering self-expression through music, fashion, and culture. Together, we're set to create something truly iconic." This partnership showcases Levi's(r) expanding menswear range, including on-trend New Loose and Relaxed fits, while reflecting Diljit Dosanjh's innate sense of style. Building on the success of the Dil-Luminati Tour merchandise, it seamlessly blends music and fashion.
05 March,2025 12:01 PM IST | Mumbai | mid-day online correspondent