The unique aesthetic of the collection is the vision of Shabz Naqvi and Ty-Ty Smith, who through their synergy have tried to interweave heritage with modern streetwear sensibilities
The fashion line features culturally informed designs inspired by South Asian culture. Photo Courtesy: Special Arrangement
South Asian global platform DESI TRILL has launched its clothing line celebrating music, identity and streetwear. It comes along with the introduction of ‘RAP KAR - Home of Desi Hip-Hop’, a platform dedicated to cultivating and showcasing hip-hop talent from India and the South Asian diaspora.
With an aim to celebrate South Asian identity, the fashion line hopes to redefine modern streetwear, encapsulating the dynamic ethos of global the region's youth through a fusion of rich traditional heritage and avant-garde aesthetics.
The inaugural fashion collection features meticulously crafted, culturally informed designs, including premium hoodies, t-shirts, exclusive unisex silhouettes, stylish cropped jumpers, and versatile foundational pieces, priced at Rs 1500.
The unique aesthetic of the collection is the vision of Shabz Naqvi and Ty-Ty Smith, who through their synergy have tried to interweave heritage with modern streetwear sensibilities.
Speaking about the DESI TRILL clothing line, Ty-Ty Smith says, "Beyond mere apparel, the clothing line embodies a potent cultural movement. It reflects the raw vitality, profound pride, and unyielding individuality of a generation that simultaneously honours its heritage and fearlessly pushes cultural boundaries. Each design narrates a unique story, echoing the diverse narratives of the diaspora and the underground, thereby empowering wearers to express their authentic selves."
On the other hand, the music platform intends to showcase and elevate talent within India's vibrant hip-hop landscape.
From the vibrancy of Mumbai to the dynamic diaspora communities of Birmingham, the platform amplifies a diverse spectrum of young emcees, battle rappers, and storytellers.
It will also host unscripted freestyle sessions, candid behind-the-scenes glimpses, and have exclusive interviews, and competitive rap battles.
While the ‘Rap Kar Freestyles’ aim to deliver unadulterated lyricism from underground to mainstream artists, the ‘Rap Kar Interviews’ will offer in-depth conversations with emcees and producers; on the other hand, ‘Rap Kar News’ will provide exclusive insights and backstage access, while ‘Rap Kar Events’ fosters live engagement through cyphers, rap battles and forthcoming plans for a flagship festival.
The platform commenced with its ‘Rap Kar Freestyles’ series in January 2025 at Mumbai's esteemed Crepdog Crew, across 13 freestyle performances hosted by notable figures FeniFina and DJ Panda.
Speaking about the music initiative, Shabz Naqvi says, "These launches convey a profound central message: aimed at those who proudly represent the diaspora, the underground or the vanguard. We are confident that India has been anticipating RAP KAR. Hip-hop has always transcended boundaries."
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