Three of out four Hollywood films released in last weekend were in 3D (the kids movie Spy Kids 4, the reboot of the vampire story Fright Night and the action film Conan the Barbarian). But none won over audiences
Three of out four Hollywoodu00a0films released in last weekend were in 3D (the kids movie Spy Kids 4, the reboot of the vampire story Fright Night and the action film Conan the Barbarian). But none won over audiences from the 2D period drama The Help.
A still from the upcoming Tintin movie by Steven Spielberg and Peter
Jackson
The soft response to 3D overall this year leads some to speculate that the novelty has worn off, at least in the US. With international releases, four out of five top films are in 3D, including the number-one film, The Smurfs.
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Just two years ago, multiple 3D films could not be released at the same time, but after digitizing cinemas, theaters can now handle up to four at the same time, even if demand is not there.
According to Entertainment Weekly, attendance in 3D theaters has been dropping, which it suggests may be due to the surcharge or the darker imagery of converted film, such as Green Lantern. Also, it claims that no summer blockbusters required 3D, including the Harry Potter finale, with 2D tickets outselling 3D.
This fall, upcoming blockbusters in 3D directed by film visionaries Martin Scorsese, with Hugo, and Steven Spielberg, with his Adventures of Tintin, may prove skeptics wrong.
The new Three Musketeers and Tarsem Singh's Immortals may follow in the Clash of the Titans model of muddiness and clich ufffd shots of swords shoved at cameras. About 67% of the worldwide box office for Clash was outside the US, underscoring the international embrace of 3D.
Animated films seem obliged to release in 3D, including upcoming sequels from Happy Feet and Alvin and the Chipmunks, and Puss in Boots. Horror films follow the same idea with films like Piranha 3DD.
Also, in 2012, several films may create a resurgence of 3D, including Ridley Scott's Prometheus, Peter Jackson's The Hobbit, and the new Spider-Man, starring Andrew Garfield and Emma Stone.
Even the first 3D porn feature, Sex & Zen, released last weekend, may add a dimension to the format, but not at the box office.
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