It is above the global average of 52 per cent. This growing inclination is especially prominent in cities like Delhi and Ahmedabad, where more than 60 per cent of consumers base their food decisions on nutritional value
Image for representational purpose only. Photo Courtesy: istock
A new global study has found that Indian consumers are seeking nutritious snacks as part of a healthy diet.
The study, conducted across 10 countries with more than 12,400 respondents, found that 58 per cent of urban Indian consumers now prioritise nutrition more than taste when it comes to purchasing snacks—above the global average of 52 per cent. This growing inclination is especially prominent in cities like Delhi and Ahmedabad, where more than 60 per cent of consumers base their food decisions on nutritional value.
Commissioned by Wonderful Pistachios, the global grower and processor of California Pistachios, it has revealed a significant shift in India’s snacking culture.
The research, conducted on 2,415 Indian consumers across six cities, highlights an evolving landscape where nutrition labels are being read more than ever before, with 83 per cent of consumers reviewing them before purchase. Furthermore, 86 per cent of respondents actively seek protein-rich foods, while 69 per cent believe that plant-based protein is as good as meat-based alternatives, significantly outpacing the global average of 55 per cent.
Four core factors drive urban India’s nutritional snack choices: being natural, heart-healthy, a source of protein, and providing energy—all of which come before indulgence or cravings.
With that being said, the study also claims that the popularity of nuts as a preferred snack has skyrocketed in India, with 86 per cent of shoppers reporting nut purchases within a six-month period in 2023—compared to 79 per cent globally.
This trend is particularly notable among Millennials and Gen X, who are leading the charge towards mindful eating.
Commenting on the findings, Shail Pancholi, spokesperson for California Pistachios in India, said, “It’s inspiring to see how Indian consumers are making smarter choices and placing a high value on nutrition, particularly protein-rich and natural foods.”
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