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How Alex Machuca Sets The Pace In Digital Marketing The Pandemic?

Updated on: 23 March,2021 12:00 AM IST  |  Mumbai
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There's one golden business rule accepted by many entrepreneurs when it comes to surviving this pandemic, go digital or go home.

How Alex Machuca Sets The Pace In Digital Marketing The Pandemic?

Alex Machuca

Since the pandemic hit, the business environment has become much more turbulent than before. Every corporate sector has experienced its lows, be it generating ROIs or leads, and the mortgage market is no exception. It is imperative for businesses in the market to adapt to the dynamic market needs. There's one golden business rule accepted by many entrepreneurs when it comes to surviving this pandemic, go digital or go home.


The companies that adapted to the current need's technological advancements showed much more success than the ones that were stuck on conventional methods. Lyncrest Media was one of those firms that adopted digital marketing strategies from the start of the pandemic. However, pacing in the digital world isn't as easy it seems, rather much more complicated than the prior strategies used.

 The key to remaining in the market and setting the pace in digital marketing is determination, and this is how Alex conquered the digital mortgage market in the marketing sector. Setting his thinking gears in motion, Alex founded Lyncrest Media to help entrepreneurs know how digital marketing works. All the skeptical thoughts about Lyncrest Media were put to rest when it emerged as one of the fastest-growing digital mortgage marketing firms on the West Coast despite the pandemic.

Hailing from the Fair Lawn, New Jersey, Alex Machuca took the digital marketing world by storm with his outstanding and intellectual ideas. The beginning of Alex's success journey started when he was appointed at a job at 16 years of age. Alex then never looked back and paced forward in his career. Alex's perseverance and hard work started to come to fruition. He scored a career-changing job at GoDaddy. Due to his brilliant ideas and effortless sales tactics, he was honoured with 7th position on GoDaddy's global site. This was just the start for Alex, and then he began achieving milestone after milestone.

After making a significant mark in the global corporate world, this serial entrepreneur decided to expand his horizons and get associated with an event production company and raised a significant amount of money to finance them. He then got a chance to step up his game as he got an investment opportunity that helped him excelled more in his career.

His brilliance radiated in every company he got associated with. After just a few months of getting associated with Tacotopia, he raised a whopping six hundred thousand dollars to finance their popular pop-up exhibit. This showed the world the capability of this genius gem, and eventually, he became the star of marketing in the business world. Notable personalities like Ryan Harwood and Gary Vaynerchuck noticed Alex's ingenious ideas and strategies; however, he didn't hit success with his plans this time and failed. But, did the circumstances discouraged him? No! Learning lessons from his previous failure, he started a new mortgage marketing venture which is now one of the most notable marketing firms in the global business market. Lyncrest Media now caters to mortgage brokers to generate considerable ROI. Alex's firm takes pride in not only providing leads but also confirmed appointments to its clients.

Lyncrest conquered the West Coast market and is now all set to emerge as a leading mortgage marketing company in the world.


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