Surkhab TV’s content is rich with Punjab’s culture, traditions, costumes, cuisines, and most importantly occupations. They take a lot of pride in serving their motherland.
Surkhab TV
Surkhab TV, since it’s creation has been consistent in providing reliable and significant regional news related to agriculture, local current affairs, education, politics, and sports. The trustworthiness of Surkhab TV has played a significant role to make it’s regional audience aware of their surroundings and help them to make their own opinion about everything which affects life directly.
Today, due to the digital revolution, people in rural areas also having access to the internet and are learning new things every day. They need a source that can provide them the required knowledge and help them to fulfill their urge for meaningful, entertaining, and engaging content and Surkhab TV just does that. There are so many programs Surkhab TV’s creative team has created which make it easy to reach the message conveniently.
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During the research, the management of Surkhab Media found out that due to India’s diversity in language and culture, it is estimated that there are more than 230 million regional language users active online compared to 175 million English users and on average 40 million new users are joining YouTube each year and it has been 4 to 5 times growth in rural areas internet users since 2012. These regional language users are consuming a vast amount of video content; therefore, it was decided to create a YouTube channel with a focus on providing and creating content regarding regional areas and they choose Punjab for it.
The regional audience is quite active towards the content in their language and they feel the instant connection with the channels. They are quick to provide feedback as they are vocal and share mostly constructive criticism which helps the content creators who respect the opinion of their audience and Surkhab TV is not different as they give value to the opinion of it’s users.
Being a leader in providing regional news and other beneficial information to the users, Surkhab TV gives a lot of attention to developing the creator-audience interactions which develop instant rapport between the two. The creative team of Surkhab TV tries their best to address the local issues which directly impact the lives of their regional users. The issues and information about new techniques related to agriculture, education, and politics are given topmost priority on Surkhab TV and covered extensively which provides the stage to amplify the voice of the regional population.
Surkhab TV is aware that Punjabi culture is so rich and vibrant that every person who meets people of Punjab state and any Punjabi living in any part of the world, fell in instant love with it. The social structure of Punjabis has become so diverse over the years due to coming in the contact of many invaders including Greeks, Kushans, and Parthians, therefore, their keep diversifying their contents to suit the taste of Punjabis and Punjabi diaspora around the world which is helping in the constant growth of Surkhab TV.
Surkhab TV’s content is rich with Punjab’s culture, traditions, costumes, cuisines, and most importantly occupations. They take a lot of pride in serving their motherland.
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