“Public-relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms.” – Alan Harrington
Mr. Gulrez Alam
Marketing steals most of the spotlight when it comes to generating buzz and creating curiosity but PR is often sidelined by businesses, who perceive the former as the only method to create brand recall value. This notion causes a brand to have great initial outreach but doesn't cement the trust of the skeptical buyers in its products and services. PR is the missing piece of the puzzle that perfectly complements marketing, and if done right, can save a brand from losing customers in the long run. Teamology Softech And Media Services Pvt Ltd is an established firm that comprises a panel of experts, led by Mr. Gulrez Alam, which helps startups and nascent brands to deploy a rewarding digital PR strategy.
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The founder of Teamology Softech And Media Services Pvt Ltd observed a flaw in the initial digital marketing strategy by many brands that were capable of turning heads but were unsuccessful in client retention due to the absence of a robust PR strategy. He created Teamology to bridge the gap between marketing and digital PR and helped many flailing brands and startups rebuild their identity from the ground up. Talking about the efficacy of digital PR Mr. Gulrez Alam says, " Digital PR isn't shortlived as compared to digital or traditional advertisements that vanish from the audience's mind after a few weeks. It aims to build a strong connection with the audience while sharing the customer experiences, success stories, and positive effects that the product made in their lives. No matter how much you spend in creating ingenious ads, digital PR still takes the crown with almost half the cost required to implement it. It becomes crucial for a nascent brand that has a great product lineup but lacks a proper PR strategy to showcase them in good light and relate to the brand."
Digital PR can also utilize the word to mouth publicity and discover the pain points of the existing customer that are ruing the brand's reputation. By conducting questionnaires and sieving through negative reviews and experiences, strategists can find out an existing but overlooked problem in the product or customer experience and then focus on fixing them.
Teamology Softech And Media Services Pvt Ltd adopts an in-depth approach to analyze competitors, customers reviews, and expectations and adds those as milestones that will be fixed as the campaign moves forward. Teamology tries its level best to make digital PR as affordable as possible because it understands that not many startups and struggling businesses have a huge budget for marketing and PR. By utilizing the social channels and doing stories with reliable publications, Teamology manages to penetrate the target audience and compels them to give a chance to the brand. A point worth remembering is that " No amount of PR or marketing can save or drive sales of an inherently bad product."
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