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What is so sublime about AALA fabrics?

Updated on: 13 January,2021 04:23 PM IST  |  Mumbai
Brand Media |

AALA has been a recognized fabric brand in India for more than half a century, catering to the needs of both fashion designers and the general public. It is the quality of the service that has enabled this brand not only to survive but thrive for such a long time, even in the Covid days.

What is so sublime about AALA fabrics?

What is so sublime about AALA fabrics?


Idealism, or more sophistically, romanticism, is not only a philosophy but a style of living for some people. I have not met a person so idealistic and perfectionist as Zeeshan Zafiri, a workaholic, fastidious and honest boss, who is the CEO of a popular fabric brand, AALA Fabrics. Being a perfectionist, he tends to fanaticize a lot about the brand’s website, aala.com, which has been the focus of his attention since its website launch in 2011.


It is his devotion and hard work, that his online store has become a fabric lover’s paradise. You go to the website and get mesmerized. You are not only able to locate every fabric you desire and order it, but can know about fabric qualities too. There is a blog section that has answers to all of your queries about the fabrics and is full of useful information.



"AALA has been a recognized fabric brand in India for more than half a century, catering to the needs of both fashion designers and the general public. It is the quality of the service that has enabled this brand not only to survive but thrive for such a long time, even in the Covid days. We have always been innovative and evolving, trying to understand and meet the needs of our customers," said Zeeshan Zafiri with a sparkle in his eyes.


"He is like an entrepreneur who is always customer-centric in his approach. If you provide quality and maintain it, you're addressing what a customer desires." It is the motto of an optimistic, unyielding person that has materialized in the form of aala.com.

"When we see the kind, range, and quality of services that AALA provides to its customers, we come to know that this brand is really sublime and the meaning of the word AALA is verbatim true. The services are truly sublime and matchless in terms of quality and consistency. It is easy to achieve quality, but it is quite an uphill task to maintain it, and to maintain our quality is the driving force, and a form of what I call healthy & moderate stress’ that has kept me going on for so many years," Zeeshan Zafiri told me.

With a "round the clock" online presence and 24/7 customer support, AALA is one of the best online stores worldwide, and probably the only of its kind in India. If you do not want to order on the website, you can contact them directly on WhatsApp and get in touch to generate a custom order. You can get their custom dyeing services and colour the fabrics of your choice with your desired patterns, diagrams, and illustrations.

From designer fabrics to pure cotton fabrics, the brand has always been inclusive in its services that aim to cater to the needs of the common man as well as fashion brands and clothes stores overseas. Apart from this, AALA has been a leading brand in helping local and ethnic fabrics expand their reach worldwide. Moreover, it has always preferred to fetch ethnic fabrics directly from the artisans and has avoided retailers, so that the money goes directly into the hands of craftsmen. In doing so, it has become deeply rooted in the hearts of the craftsmen as well as the people who have a refined taste of fabrics, and for those who are very choosy about their dresses and want them personalized to them.

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