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The call that matters

A year-old initiative on Instagram has been helping out-of-work creative minds and artists with options and opportunities

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Artwork showcased by Yasha Srivastav during an Artist Takeover in December, 2020

Artwork showcased by Yasha Srivastav during an Artist Takeover in December, 2020

When the pandemic was at its peak last year, many artists and creative minds found themselves out of work. As salary cuts and lay-offs became inevitable, many turned to social media for help and some even started their own projects online. Delhi-based arts professional Sanah Rehman spotted an opportunity to create something of her own, while also helping these individuals in the process. Thus, Open Call India was born. Her ‘pandemic baby’, as Rehman calls it, is an Instagram page that connects artists and creative folk to jobs and opportunities, through posts, stories, live sessions and more. Last month, the page completed a year on the platform, with over 12,000 followers and a tight-knit community of artists to thank for it.

Artwork by Mumbai-based artist Tara Anand, contributed for the Artist Takeover in September, 2020
Artwork by Mumbai-based artist Tara Anand, contributed for the Artist Takeover in September, 2020

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