National carrier Air India, which will be financially and organisationally restructured soon, has said that it purchased crockery to upgrade its product portfolio in 2007, at a time when the industry was witnessing robust growth.
National carrier Air India, which will be financially and organisationally restructured soon, has said that it purchased crockery to upgrade its product portfolio in 2007, at a time when the industry was witnessing robust growth. Flashback: The story in yesterday's edition
Air India's executive director-corporate communications, Jitender Bhargava said that the Noritake crockery was worth Rs 32,09,969 and not Rs 12 crore as reported by the media.
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Marketing practice
"It is a prudent marketing practice that one cannot allow one's product to be diluted when the market is highly competitive, as this suggested short-sighted policy could eventually result in loss of market share," said Bhargava.
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The airline also said that the meals are served out of micro-safe containers, with the plates placed before the passenger thus eliminating the need for placing the plates in the microwave.
The report had mentioned that the crockery was gold rimmed and therefore could not be put in a microwave oven.
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