Autocar has done that and lots more. on the mag's 10th anniv, Editor Hormazd Sorabjee points out why their printed word has become an industry benchmark
Autocar has done that and lots more. on the mag's 10th anniv, Editor Hormazd Sorabjee points out why their printed word has become an industry benchmark
"We have done some crazy things in the last 10 years," says Hormazd Sorabjee, editor of Autocar. He has every reason to be on a high.
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Autocar India, India's leading car and bike magazine, has just turned 10, a decade obsessed with generating cutting-edge content for readers.
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"The magazine is a must-read simply because what you get here, you won't find anywhere else," he shrugs matter-of-factly.
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And there's little reason to argue with him on that one. After all, they have test-driven Arjuna, a battle tank, and the engine of the Rajdhani.
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They also journeyed from the north end of India to the southern tip in a trusty Maruti 800. "Yeah, that was quite a trip. But the Maruti just stormed through," he smiles.
For their 10th anniversary, Sorabjee and his team has worked on a bumper edition.
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The Autocar team test-drives the macho Toyota Fortuner, followed by a story of Premier Ltd's return to car-making with a Chinese mini-SUV.
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Narain Karthikeyan drives 11 of India's best cars, including the Audi R8, BMW X6 and Lamborghini Murcielago, and then there's an exclusive interview with Ratan Tata as he chats about the wheels he owns, and lets readers have a peak into a drive in his brand-new Ferrari California.
Future plans include beefing up their online presence.
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