Fake diamond fantasies

'Diamond simulants', as they call their products, are artificially created from carbon, and include a wide range of jewels like bracelets, brooches, cufflinks, earrings, necklaces, pendants and rings, all designed in-house. The primary line is called 'loose diamond simulants', which comprises hand-cut and hand-polished by master diamond cutters. The secondary product line of plated ready-to-wear pieces is set in 925 sterling silver in 18K white/yellow gold. This apart, there is a range of charmers in a variety of shapes. The store also offers a variety of rings and bracelets set in semi precious stones, in an array of sparkling colours to choose from.


False shine! A view inside GordonMax store

Long live the faking

All the products come with a lifetime warranty. But, we're still curious about the brain behind the purely 'phoney' pursuit. "We entered this business because the concept of simulated diamonds is very new. We think every woman dreams of wearing diamond. But for most, it is an unfulfilled dream, thanks to humungus costs. The idea is to give quick relief at easy prices", signs off Saraswathi Arjunan, MD. Worth a try, we say, in such times.

GordonMax
At: Second Floor, The Great India Place Sector 38 - A, Noida
Ring: 4310305
Price: Rs 6,100 onwards

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