State tourism gets a luxury boost

"Showcased at the travel mart for the first time, the Golden Chariot received some good leads from Chinese and Australian travel operators," KSTDC Managing Director Vinay Luthra said.


The interior of the Golden Chariot

Since Australians in general are very enthusiastic about train journeys, they evinced a lot of interest in the Golden Chariot.
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"In fact, we want to follow up with a roadshow in Australia, which we hope to do by mid-next year," he said.

"Chinese travel operators have a keen interest in India, but not much awareness.
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The travel mart gave us a good opportunity to educate them about Indian tourism, especially the rich historical and cultural heritage of Karnataka," Luthra said.
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He said the KSTDC is in talks with a Chinese travel operator keen on becoming an agent for the Golden Chariot in Shanghai.

Luthra said the corporation had not ignored the domestic market and has launched a marketing blitzkrieg for the Golden Chariot, with a series of road shows in major cities.

"We have already covered Delhi, Hyderabad, Kolkata, Pune and Ahmedabad, where the response has been excellent, and will move to Surat, Mumbai, Chennai and Kochi for the road shows," he said.

KSTDC has upgraded four of its properties in Madikeri, Srirangapatna, Belur and Brindavan Garden in Mysore and will expand the Hoysala heritage property opposite Hotel Metropole in Mysore.

"We will invest Rs 5 crore for upgradation and expansion of this property with 10 additional rooms, a conference hall and a multi-cuisine restaurant. Tenders have been finalised, while work is yet to start," Luthra said.

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