Down to Earth is a month-old organic store that stocks more than 250 varieties of cereals, but the ketchup, pickles and dairy products are missing
Down to Earth is a month-old organic store that stocks more than 250 varieties of cereals, but the ketchup, pickles and dairy products are missing Down to Earth at Tardeo. pics/ Soma Das
The Morarka Organic revolution started in 1993 in the small village of Navalgarh close to the Thar desert in Rajasthan. It now houses over 70,000 farmers who grow organic products for them. A certified brand, it puts out products made using bio-compost, which is good for the soil. Their garments are chemical free, made of organic threads and dyed with herbal dyes.
Ambience: Down to Earth opened shop on March 15, yet there's a certain unfinished feel about the place. Shelves lined with stacks of pulses, cereals, and condiments lie beside a few empty racks. A couple of tables and chairs allow you to sit and browse through pamphlets to understandu00a0 what you are picking up.
Range: Pulses, spices, condiments, cereals (they have more than 250 varieties), ghee, most varieties of oil and vegetables.
The garment section stocks dresses, T-shirts, scarves and kurtas, yoga mats, bedsheets and comforters. The range is limited but the store attendant assured us that pickles, ketchups, dairy products and bakery products could be expected within a few weeks.u00a0
Pricing: This is the bit that leaves you smiling. There's only a marginal difference in pricing between regular and organic products.
At: Down to Earth, ground floor, Commerce Centre Building, AC Market, next to ICICI Bank, Tardeo, Mumbai Central.
Call: 40042861
Price list
Turmeric: Rs 45 for 250 gram
Sunflower Oil: Rs 90u00a0
Roasted Moong: Rs 20 Stoles: Rs 1,020 onwards
T-shirts: Rs 490 onwards
Bedsheets: Rs 1,400 onwards
When Morarka Organic launched their organic outlet Down to Earth on March 15, our expectations were quite high. The company has been involved in the organic business for more than a decade.
ADVERTISEMENT
Subscribe today by clicking the link and stay updated with the latest news!" Click here!
