The high court said when the identity of a famous personality is used without their consent or authorisation, it may not only lead to commercial detriment to the individual concerned but also impact their right to live with dignity
Aishwarya Rai. File pic
The Delhi High Court has protected the personality rights of Bollywood actor Aishwarya Rai Bachchan, barring online platforms from illegally using her name, images for commercial gain.
The high court said that when the identity of a famous personality is used without their consent or authorisation, it may not only lead to commercial detriment to the individual concerned but also impact their right to live with dignity.
“The courts in such cases of unauthorised exploitation of one’s personality rights, cannot turn a blind eye to the same and shall protect the aggrieved parties so as to avert any harm to them resulting from the said unauthorised exploitation,” Justice Tejas Karia said in an order passed on September 9 and made available on Thursday.
The court passed the interim order on a plea by Rai seeking to protect her personality rights and restrain online platforms from illegally using her name, images and AI-generated pornographic content.
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