Ahead of the Lok Sabha elections, the Centre on Tuesday launched a national campaign to encourage first-time voters to exercise their franchise and make the poll process more participative.

The Union Ministry of Information and Broadcasting and the Union Ministry of Education launched a jingle -- "Banega Desh Mahan, Jab Vote Karenge Hum" -- aimed at about 1.85 crore first-time voters in the country who are eligible to vote in the upcoming Lok Sabha elections.