In his monthly radio broadcast Mann Ki Baat, Prime Minister Narendra Modi on Sunday called upon the people to support the women-led Self Help Groups (SHGs), which "will also give impetus to the self-reliant India campaign". 

Highlighting the potential of the country's artisan community, the Prime Minister said that SHGs promote women empowerment and give impetus to the 'Atmanirbhar Bharat Abhiyan'. In the 89th episode of Mann Ki Baat, PM Modi said, "A few days ago I found an interesting and attractive thing which is full of colours and creativity of the countrymen and their artistic talent.