Better get moving
Updated On: 13 November, 2022 07:49 AM IST | Mumbai | Shweta Shiware
A French luxury fashion brand is hosting an exhibition in the city inspired by heritage, innovation and mobility, and it’s well worth your time to drop by

The Goat carriage and Le Flaneur d’Hermes bicycle at the Hermes Heritage In Motion exhibition. Pic Courtesy/Fabien Charuau
As a city Mumbai was built to look forward. Take IF.BE, for instance, the newest transdisciplinary hub for art, design, retail and community located in the city’s oldest business district of Ballard Estate. Standing between Cochin Street and Calicut Street, the exposed brick, stone and glass structure stands here with the promise of offering new adventures through its heritage address that once housed Bombay Ice Manufacturing Co., founded by businessman Nanabhoy Byramjee Jeejeebhoy in 1878. It later came to be known as Ambico Ice Factory.
IF.BE (the name is an acronym for Ice Factory and Ballard Estate) occupies a single-storeyed, terraced space, revelling in a rare lived-in yet modern atmosphere. It looks like a giant chunk of concept art with a vertiginous 147-year-old banyan tree standing handsomely in the courtyard of the 10,000 square-feet property.
How do you like the new new mid-day.com experience? Share your feedback and help us improve.

