Designer Kunal Rawal who has carved a niche for himself by giving a contemporary and multi-functional approach to menswear hosted a fashion show in Delhi. The event was attended by a lot of prominent personalities. All pictures/Yogen Shah and Pallav Paliwal.
In picture: Riddhima Sahni with Bharat at the fashion show.
Kunal Rawal said in IANS that by the time he started off, design and fashion for men were not taken very seriously but men today are surer of what they want. "We have to credit social media that educated men about fashion which was so important. They are now exposed to trends. The same information is getting disseminated to everyone at once."
In picture: Arjun Kapoor turned muse for his designer friend Kunal Rawal at the fashion show.
Kunal Rawal also mentioned: "The market has started responding in the right way. Guys are a lot more involved today. Unlike women who come in with Pinterest boards, men don't come with that but they are well researched. They know the concepts of my collections."
The designer shares that he entered the industry with few thoughts which he strongly believed in and was keen on pushing them to become the voice of his label. The 34-year-old said that he was troubled with the fact that men didn't have enough options. He said his aim was to prioritise men's fashion like that of women's.
"When it comes to men, you have only a small rack for them to choose from. I wanted to change that and build in a vast variety of options for them." Kunal Rawal said that there is at least 200-400 collection strength for customers at his stores in Mumbai and Delhi.
In picture: Kunal Rawal with Arjun Kapoor at the fashion show.
"Whoever I spoke to, most of them had a lot of western wear and say only two Indian outfits. What I wanted to do was to bring in clothes that could transition from western wear to occasion wear and outfits people could multi-task with," said Kunal Rawal.
Rawal's aim was to fill in the gap between the western and Indian side of men's wardrobe, which he says he has achieved to some extent. "Men today want multi-functional clothes. An outfit that can be worn in different looks. Filling in the gap between their western side of the wardrobe and the Indian side was what I wanted."
In picture: Arjun Kapoor, Kunal Rawal and Mohit Marwah at the show.
The designer was bothered when he saw that most of the guys were not very involved in decision-making while picking Indian wear for themselves as the women in the house chose clothes for them.
In picture: Aparshakti Khurana with Kusha Kapila posed for the paparazzi.
"They (men) were not very involved in decision making. There was a lack of conversation. So I wanted to change that," says the designer. "You have to involve yourself in the look that you're wearing."
In picture: Manish Malhotra with a guest at the show.
According to Rawal, men prioritise functionality, comfort and mobility when it comes to their outfits. So by adding a fun element to his creations, the designer tries to play with the fabrics and silhouettes.
In picture: Manish Malhotra and Riddhima Sahni were snapped having a conversation at the fashion show.
"I would like to invest in something that makes me look slimmer and changes my silhouette and have smart detailing. All our cuts are made to make big boys appear slimmer and then we do 3D embroideries for petite ones who want to look bigger.
Rawal feels that it is also important to make traditional, occasional wear contemporary as functions are not what they used to be 5-10 years back. And with the way functions are now held in the country, clothes also have to change. According to him, one does not need to follow any rule. Designers now play with different cuts and silhouettes as there is no hard and fast way to be followed.
Riddhima Sahni, Arjun Kapoor, Kusha Kapila, Aparshakti Khurana, Mohit Marwah and a host of other celebrities attended Kunal Rawal's fashion show in Delhi. We have pictures
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