‘We want to free people from the work of formatting a meme’

Social media marketing is all around us It finds its way through influencer videos explainer posts and even the memes we consume share and like But in a world where you have to constantly churn content that increases engagement several marketers struggle Itrsquos not easy always being funny creating memes or killer content that will go viralThatrsquos where SupermemeAI comes to the rescue As the use of GenAI seeps into creative fields threatening jobs Supermeme is almost like a lifesaver The AI platform lets users generate memes that can be used for brand marketingSupermemeAI launched in 2022 in the preChatGPT era Back then it acted as a meme generator and was just a cool thing to do on the Internet But the backstory of how this AI came about is equally memeworthy too Cofounders Sanjeev NC Nico Botha and Ramsri Golla came together to create Supermeme The three were once strangers on the Internet but got together for their love of memes The trio soon began to set up the meme creator and Sanjeev tells us that to date they havenrsquot met in person ldquoAll three of us live in different countries and we talk over calls or on WhatsApp Itrsquos strange but it just happenedrdquo he says On their website the three admittedly say that their communication is ldquoasynchronousrdquo but still have managed to fully bootstrap the company and work on it parttimeThe reason for creating this AI came from a simple idea Memes break through the noise on social media and could help break the monotony of marketing Sanjeev says that emotions are an integral part of successful marketing campaigns As memes add a layer of humour using them to market a brand or product would help with better audience retention as emotions stickLetrsquos be funnyBut itrsquos tough to be funny all the time or even snarky As not everyone can do it the trio decided to democratise mememaking SupremeAIrsquos focus is naturally marketing teams but anyone can use it and generate memes All one needs to do is add a prompt for the relevant copy and let AI do its job One could simply generate a meme with text type in the themes they want memes for or upload pictures to create memes Besides this SupermemeAI also allows you to play around with the size and font of the text and edit templates to suit your brand However before SuprememeAI memecreation tools have existed As a meme creator Sanjeev says that the process of creating memes was never easy Serious meme creators would have to think about what meme to create source a template and write snappy copy that sticks It would take hours to find the right template and you would also have to know what it was calledAI is an aidThatrsquos where SuprememeAI stands out as it does all the searching sourcing and writing copy All that is left to do is pick the template that works best and distribute the meme on social media channelsBut is this AI going to take away jobs like its many counterparts ldquoI donrsquot think sordquo says Sanjeev ldquoMeme creators donrsquot get paid to create memes No industry like this exists But what marketers can do now is leverage AI to make their campaigns humorous and use memes as a channel to communicate with their audience But I donrsquot see it affecting anyonersquos jobrdquoGradually the three are working towards going from an AI meme generator to the default meme generator on the Internet And they have plans to evolve into a meme marketing platform which would be the first of its kind But on a blog on their website they write ldquoAI is an aid not the goalrdquo and go on to say ldquoWe want to free people from the need to search write and format a mememdashall they need to is literally type whatrsquos on their mind and thatrsquos itrdquoWhat is it SupermemeAI is an AIbased platform offering meme marketing solutions It offers tools for meme template selector a multilingual meme generator and an AIpowered meme searchHow it works Add a prompt that allows the AI to generate a meme Or search for meme templates by typing in the theme you want to create the meme around AI will generate the meme for you and you can edit the meme to suit your needsWho it affectsbenefits Memes are shareable pieces of content on social media Marketing teams and social media creators can leverage AI to generate memes and use them effectively in their communication