Stars of video networking platform on how to build audience

They call themselves Musers They have been crowned the equivalent of being verified on Instagram or Facebook and have more than one lakh followers What do they do They are the kings and queens on a social media platform called musically where they perform on prerecorded music or dialogues with a whole lot of effects and technical tricks thrown in Its a little bit like being an actor while starring in your own home movie Addictive to watch its easy to see that these videos are tricky to make But young Musers have it all figured outAwez Darbar Nagma Mirajkar Aashika Bhatia and Farhan Khan PicPradep DhivarTwentyfiveyearold Nagma Mirajkar started off two years ago when the Chinese app had just entered the Indian market A marketing and business development professional she moonlighted as a fashion and beauty blogger Then musically happened My first video barely got 10 likes She now gets over l lakh likes for each upload and is on top of the musically leader board where the trending musers are mentioned almost every day I went on YouTube and educated myself on how to do this There are tutorials for everything mdash how to transition from one scene to another how you change angles This app is not about stitching videos together you have to pause and then record pause and then record Its hard initially but you soon get a hang of itMusically is a social networking app for video creation messaging and live broadcasting The first prototype was released in 2014 Through the app users can create 15second to oneminute videos and choose sound tracks to accompany them use different speed options timelapse slow normal fast and epic and add preset filters and effects It now has over 90 million registered users and an average of 12 million new videos posted every dayL to R Awez Darbar Nagma Mirajkar Aashika Bhatia and Farhan Khan all stars on musicly at Versova Social PicPradeep DhivarMirajkars first popular video which was made early this year and got 2000 likes was part of the bundropchallenge where Musers had to make slow motion videos of a hair bun dropping from their head Some actually put a real edible bun on their heads to be creative That video got featured and then I realised I have the early bird advantage and started putting more and more says the Mumbai girlThese days most if not all of Mirajkars videos get featured with an average of 1 lakh likes Her recent one shows her in a Southern belle Halloween makeup which she did herself and is quite a treat to watch Her friends other top Musers also share her drive and commitment Dr Farhan Khan known by his musically name Fizuliyat is a homeopathic doctor in Belgaum Karnataka The 29yearold found his alter ego last year when his videos started doing wellAwez DarbarThese days he has drooling women direct messaging him with marriage proposals Once I made a video from the roof of my house in Belgaum and some boys figured out where I live and came home with gifts says the youthfullooking muser who just finished a collaboration with fellow muser Aashika Bhatia who is all of 17 The Surat girl has been acting in ads and TV shows for a few years and shifted with her makeup artist mother to Mumbai Many people think we do this only because we dont have any other work she laughs but it helps you increase your fan following by milesHer sentiment finds an echo in Awez Darbar 27 a Mumbai choreographer who has recently become popular on the app for his dance moves and routinely does dance collaborations with fellow Musers The amount of followers I gain with each upload is mad It has also translated into more people coming for my dance classesMirajkar had only around 20000 followers on Instagram this January Today she has over one lakh who eagerly wait for every new video Unlike Farhan I dont have any admirers They call me didi I did a video once where I showed my middle finger and everyone responded with a didi haw Why are you doing that We are a nice clean lot she laughsNagma MirajkarWhile the app has helped them get famous their talent has also helped them make an earning Along with bagging endorsements and collaborations with brands they also log on to lively an integrated app You log on and do a live session where you play games with your fans chat sing dancehellip anything And then your fans who just want you to notice them give you gifts Each gift is worth points and for every 1000 points you get 100 from the app Some people make over 1 lakh a month through that It also helps you keep your followers happy says MirajkarAnd followers they have many At a recent meetandgreet the app makers organised at a Malad mall between the artistes and their fans almost 300 children turned up all wanting a picture and video with the stars The mall managers asked us to leave But we plan to do more of these In America the top musers get taken around for tours and sell tickets to let people see them they say But its clear that they are here to stay As Mirajkar says Nothing happens overnight I have done this for two years to get here If I stop tomorrow I wont be on the leader board and then people will forget me You have to keep working keep getting better keep movingRs 1 lakhWhat Musers can earn per month through the integrated app lively