Apple’s iPhone 17 series is witnessing a sales surge in India, with demand surpassing last year’s iPhone 16 models. Analysts project 28 perc YoY festive sales growth in 2025, with shipments expected to cross 4.5 million. The series also strengthens Apple’s Make in India push with more local manufacturing
Iphone 17 Pro Max. Filepic
The demand for the latest generation iPhone has been in a surge since its introduction on September 9. The iPhone 17 series is also a boost to the ‘Make in India’ initiative, with most of their parts being manufactured in India.
The iPhone 17 Air and 17 models are gaining stronger traction than last year's Plus and 16 series devices in India. According to vendors and industry analysts, the new 17 series flies off the shelves in the country and is still under very heavy demand, reported by IANS.
Apple is yet again set to achieve its highest festive-sales count in India, with analysts forecasting a 28 per cent year-on-year sales increase in 2025. This increase in sales clearly depicts the success of the iPhone 17 series. During the last fiscal year, Apple saw its annual sales hit a record of nearly $9 billion, as disposable incomes rise amid strong consumer demand.
Analysts said that “the first week of sales for the iPhone 17 series was 19 per cent higher than the iPhone 16 series”, cited by news agency IANS.
Tarun Pathak, Research Director at Counterpoint Research, while putting light on the success of Apple and the surge in demand, said that Apple is effectively capitalising on the premiumisation trend in India. He emphasised, “The new iPhone 17 Air, despite a higher price, is gaining stronger traction than last year's Plus model,” as per IANS.
Apple is on track to cross 4.5 million shipments this festive quarter, with the new iPhone Air poised to generate fresh traction.
Prabhu Ram, VP, Industry Research Group (IRG), CMR, said in a market dominated majorly by value-for-money phones, there is good healthy growth for premium smartphones driven by rising disposable incomes among a growing middle class.
Prabhu Ram added, “Apple's growth momentum is driven by its strong brand salience and increased manufacturing and retail focus in the market,” as per IANS.
While iPhone 17 (256 GB) starts at Rs 82,900, iPhone Air (256 GB) begins from Rs 119,900; iPhone 17 Pro (256 GB) starts from Rs 134,900 and iPhone 17 Pro Max (256 GB) from Rs 149,900.
iPhone Air features a breakthrough titanium design that is elegant and light yet strong. The back of iPhone Air is now protected with Ceramic Shield, and the front cover uses Ceramic Shield 2, delivering 3x better scratch resistance, making iPhone Air more durable than any previous iPhone.
India is also becoming central to Apple’s manufacturing plans, with one in every five iPhones now being produced in the country; that also gives a major boost to India’s Make-in-India initiative.
(With inputs from IANS)
Subscribe today by clicking the link and stay updated with the latest news!" Click here!
