With an aim to help creators engage more with their audience, the photo-sharing platform Instagram has announced that it is rolling out new features, including 90 seconds Reels. The Meta-owned platform said that it is now extending the length of Reels up to 90 seconds, which will help users express their most authentic selves on Reels.

"You will have more time to share more about yourself, film extra behind-the-scenes clips, dig deeper into the nuances of your content, or whatever else you want to do with that extra time," the company said in a blogpost. Instagram also said that users can now import their own audio directly within Instagram Reels.