Amid the ongoing success of artificial intelligence chatbots, tech giant Microsoft has increased conversation limits on Bing AI to 10 chats per session and 120 total chats per day.

Earlier, these conversations were limited to 6 chat turns per session and a total of 100 per day.

Corporate vice president & consumer chief marketing officer at Microsoft, Yusuf Mehdi, tweeted on Wednesday, "Bing Chat moving today to 10 chats per session/ 120 total per day."