Indian shoppers are engaging extensively with influencer-led content, short-form videos, messaging and interactive formats such as augmented reality (AR) to decide where to spend this festive season, a Meta report showed on Tuesday.

More than 50 per cent of surveyed shoppers engage with video content as much or even more during Diwali compared to other times of the year while 83 per cent of Diwali shoppers have consumed short user-generated videos on Meta technologies -- Facebook, WhatsApp, Messenger and Instagram.