London-based company Nothing on July 12 launched its much-awaited first smartphone Phone (1) in India for a pre-order introductory price of Rs 31,999.

The company’s first drop has created much hype among tech enthusiasts as it is co-founded by Carl Pei who had also founded OnePlus, now owned by Oppo. The Android phone has also intrigued many as a brand new option for smartphone in the Indian market.