Video streaming platform Netflix's foray into the gaming business is off to a poor start as a new report says that less than 1 per cent of its subscribers are playing its games. App analytics company Apptopia estimates an average of 1.7 million people are engaging with the games daily, which is less than 1 per cent of Netflix's 221 million subscribers, reports CNBC.

The platform is accelerating its push into video games with plans to double its catalog of offerings by the end of the year, but for now, few of the streaming giant's subscribers are playing. Since last November, the company has been rolling out the games to keep users engaged between show releases.