Even though there are countless fashion outlets in the Khar-Bandra area, there is always room for more, and Vinegar has comfortably slipped in and filled that space.
Launched by designer Varsha Bhawnani, the 5,000 square-foot store offers unique designs for women and stocks an elaborate range of day wear, office wear and evening wear.
Soon, we were able to gauge the philosophy behind the store: ‘Quirky is sexy.’ “Our brand celebrates the little bit of ‘crazy’ inside every woman; the daring and the edge behind her elegance. Our exceptional cuts, fits, colours, fabrics and international imagery, branding and design are sure to establish us as the ‘must have’ brand on high-street,” explains Varsha.
The store caters to women in the 20-40 age bracket and also offers places where people can sit and relax after checking out the products. On the whole, it aims to give a fresh new approach to fashion garments, by providing a unique experience of complete shopping under one roof.
The Guide picks
After scrutinising the trendy space with nattily done interiors and well-laid-out sections, we plumbed for four elements that caught our fancy.