The Bharatiya Janata Party launches a social media campaign, targeting the Sena's lackadaisical approach in giving proper representation to backward communities and a tendency to delay action
BJP, Bharitya Janata Party, Shiv Sena, social media campaign, Facebook, Twitter, WhatsApp, BJP attacks Sena, Uddhav Thackeray, Devendra Fadnavis, Assembly elections, Assembly polls
The plot to win the state assembly elections thickens. The Bharatiya Janata Party (BJP), which till now has been rebuffed by the Shiv Sena in its party mouthpiece, Saamna, has now gone into an overdrive with its new social media campaign. The campaign, that goes viral, today focusses on five points that question the Sena’s Hindutva ideology, its lackadaisical approach in giving proper representation to the backward communities and tendency to delay action. The questions will be circulated via WhatsApp, Facebook, Twitter, and other social media websites and applications. The top five questions are as follows:
Shiv Sena chief Uddhav Thackeray
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1. Why did the Sena support a Congress candidate Pranab Mukherjee for the President’s post in 2012, when the same government was talking about saffron terror?
2. Why did it support Pratibha Patil, who had rejected anti-conversion and anti-cow slaughter bill? Was Hindutva sleeping then?
3. Why did it take Uddhav Thackeray 15 days to visit hailstorm-affected farmers in interior Maharashtra?
4. When James Laines’ controversial book on Chhatrapati Shivaji Maharaj was released, the first person to support him was Pritish Nandy, an ex-MP from Sena. Was Sena’s love for Shivaji dead then?
5. When it came to giving a Rajya Sabha seat to someone from the backward community, instead of giving it to Ramdas Athawale, why did the Sena give it to industrialist Rajkumar Dhoot?
BJP State President Devendra Fadnavis
The questions have been allegedly framed by the BJP’s social media cell and will be shared by people who are not directly associated with the party. According to a senior leader from the party, the questions will be forwarded in a way that it appears to be from the public and not from the party. “The Sena has been targeting us through its mouthpiece, Saamna. Our lips are sealed as top BJP leaders have issued a diktat that we shouldn’t badmouth the Sena. So, we decided to use some other tool. We cannot be quiet when our top leaders are being attacked by the Sena,” said the leader, on condition of anonymity.
Meanwhile, the BJP’s social media cell has feigned ignorance and claimed that it hasn’t framed the questions. Instead it blames BJP sympathisers as the brains behind the move. “We have officially not prepared any questions. This seems to be the work of BJP sympathisers who are angry with the jibes and barbs against our top leaders,” said Jiten Gajaria, convener of the BJP’s Social Media Cell.
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