Craving for biryani but not the labouring? Charcoal app and website delivers vegetarian and non-vegetarian fare across six locations
Rejoice Biryani fans as the city has a new app/website based biryani delivery service, currently delivering between Malad Andheri, BKC, Dadar, Wadala and Lower Parel but will soon deliver across the city. The team making this possible is Chef Mohammed Bhol and Chef Mikhail Shahani , Anurag Mehrotra, who leads strategy, Krishnakant Thakur who looks at operations, and Gautam Singh who looks after technology. The five friends believe that the Quick Service Restaurant (QSR) options in the city are just not good enough.
“If you see the QSR space in India, there are the likes of Dominos but as far as authentic Indian cuisine is concerned we felt that there was a huge gap in the market. QSR format, it is bound to raise eyebrows. Going by the research, Biryani is the second highest selling food category after Pizza and not a single national QSR brand existed, selling that,” explains co-owner, Thakur. “Our target is the upwardly mobile audience and hence we were keen to try a tech-based service. We spent a lot of time perfecting our product, fixing the website and the app with our web team that is based in Bangalore. We wanted to create a PAN Indian brand, he adds.
At the heart of the venture is Mumbai’s Bohri style Biryani. Post six months of R&D and multiple food feedback sessions, the team identified the 6 Biryani variants catering to a wide food palate, including the Paneer Makhani Biryani, the Vegetable and Paneer Biryani, the Lamb Biryani, Afghani Chicken Tikka Biryani, Butter Chicken Biryani, and Chicken Tikka biryani.
These biryani’s are priced between Rs 210 to Rs 250 per portion. “My family has been cooking Bohri style Biryani for ages. Cooked the dum way with charcoals over a slow-fire, the marinated meat is smoked, then layered with half-boiled rice and slow-steamed in a sealed pot for two hours to trap all the aroma. While retaining the traditional method of cooking, we had to maintain consistency at a much larger scale, keeping in mind the QSR format that’s where Mikhail’s expertise really came into play,” informs chef Mohammed Bhol. The 3-step app/web ordering process also makes it very convenient for the consumer. So go ahead and let the Biryani bing begin.
LOG ON TO: www.charcoalbiryani.com
Download the Charcoal Biryani app
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