Meet your health goals with a new portal that offers a nutritionist at your doorstep and delivers recommended meals
Paneer Burger Kebab and Paneer Ludhianvi Kebab
The first few questions are a breeze: Name, age, height? Then comes the storm. Weight, how often do you exercise? Eating and drinking habits?
(From left) Paneer Burger Kebab; Paneer Ludhianvi Kebab. Pics/Sneha Kharabe
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Nutritionist Gaurav Sharma is all of 23 and loves the dead-lift workout. He also knows your weaknesses, as he feeds the answers to his KYC (know your customer) questionnaire on his Mac Air, ensuring that we have recent blood reports to tally our claims.
(Left) Chicken Sandwich and (Right) Spinach Chicken Vegetable with Nachni Roti. Pic/Prabhanjan Dhanu
We meet Sharma, along with 19-year-old Rithik Pachori, who has made it for the meeting at the brand new Frunch.Us office in Malad, after juggling CA lectures at Mithibai College. Their aim is to change a customer's health at the cellular level by providing nutritional counselling at home, and delivering the required meals.
Rithik Pachori (left) and Gaurav Sharma, of frunch.us
For a fix of four meals, you shell out a steep fee of Rs 950 a day. Each dish is a surprise — Indian, European, Oriental — and whipped up by a team of six trained chefs.
The Borivli-based friends got into business in November with just one client, and followed his progress for four months.
In March this year, a tasting for tele-actors on the sets of Box Cricket League for a television channel ended up with them becoming the show's health and food sponsors. They fed the three hundred actors, including Kishwar Merchant, Suyash Rai and Karan Wahi (who remains a customer). "Of their 93 fixed clients, 72 are actors from the show," says Pachori. Today, the duo run a team of 30, which includes 12 kitchen staff, 11 delivery boys, seven marketing executives and six nutritionists.
How it works
A meeting with the nutritionist is fixed after an initial phone call to gauge a client's lifestyle. "Each nutritionist in our team has a unique qualification to help aid weight loss, weight gain, for people who workout, and for those who lead sedentary lives," says Pachori. Their next venture is to launch a Frunch.Me, a regular food delivery service next month.
Taste test
Sharma links the KYC questionnaire to our account on the site (www.frunch.us) which can be used to feed in food intake data. This can also be tracked on their soon-to-be-launched app. Sharma delves into medical family history, sleep patterns, stress levels, temper, energy levels and food and drink habits. When asked about our temper, we tell him it's pretty short. "Anger should be vented out, if it stays inside, it gets toxic," he asserts.
Next day, the first delivery of breakfast, and lunch arrives at 11 am in neatly packed boxes. The first meal is a lightly toasted chicken sandwich with coleslaw tossed in curd. We don't miss the mayonnaise, and the brown bread is crispy and fresh. Packed with wholesome filling of shredded chicken, it is a filling start to the day.
Lunch, marked for 2 pm, consists of boneless chicken with chopped veggies (carrots and corn) in Indian palak gravy along with nachni roti. It's salt-less, our fellow taster exclaims; to curb our problem of water retention, we point out. We could do with a little masala, and the roti leaves us with an aching jaw.
At 5 pm, the second delivery of an evening snack of sautéed veggies with chicken and a dinner of grilled fish arrives. The peppery salad has chicken chunks marinated in mixed herbs, al dente veggies like broccoli, carrots, charcoal grilled bell peppers with a sweet basil and olive oil dip. Bye, bye vada pav.
The last meal of the day is the one that craves good food. Our dinner is a grilled basa in a green hariyali sauce. A quick re-heating, the preparation of five pieces is well-spiced, and fish flakes easily with fork. Diet doesn't mean 'die trying' anymore. It's a good initiative that doesn't leave you to figure what to eat next. Of course, all this comes at price.
Rating: 3/5
Email: contact@frunch.us
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