The incredible journey of YS Chowdary

16 May,2022 02:22 PM IST |  MUMBAI  |  BrandMedia

There is no substitute for hard work. Tim Nokte, a high school basketball coach, phrased it perfectly when he said, “Hard work beats talent when talent doesn’t work hard.” Yes, talent matters; but no amount of talent can supersede hard work.

YS Chowdary

For Yalamanchili Satyanarayana Chowdary, founder of the Sujana Group of Companies, the mantra holds true. A brilliant first-generation entrepreneur and an exceptional visionary to boot, YS Chowdary*s rise to the top was many years in the making. The story of how he nurtured a fledgling enterprise and developed it into a giant corporation with diversified holdings across the globe warrants a second look.

YS Chowdary, or Sujana Chowdary as he is popularly known, was born in 1961. His love for all things mechanical led him to pursue a Bachelor*s degree in Engineering from Chaithanya Bharathi Institute of Technology (CBIT), Hyderabad, and a Masters as well from PSG College of Engineering, Coimbatore.

Upon graduating, Sujana Chowdary had to make a decision. The West represented an opportunity of a lifetime. Recruitment of young engineers across the globe was taking place at never-before seen rates. He could either jump on the bandwagon, or, he could strike out on his own. He chose the latter.

Sujana Group of Companies started as a small enterprise that manufactured domestic appliances like ceiling fans and pedestal fans. Sujana Chowdary understood that the market was ready for a change. The domestic appliance market would welcome the introduction of new products. In anticipation, Sujana Group began to churn out a range of much more complex products, including LED lighting, remote controlled fans, and power saving equipment.

The move was a huge success. It propelled the group to the forefront and demonstrated YS Chowdary*s prowess of visualization when it came to business. His unique ability to successfully anticipate market fluctuations and keen foresight contributed to the group*s expansion.

Change is the only constant, and Sujana Chowdary understood it well. If the company was to scale even greater heights, diversification was a must. Accordingly, he made the decision to reverse integrate the company into the realm of precision engineering. The strategy worked. Sujana Group carved out a niche for itself in ball bearing manufacturing and casting, and is today one of the few Indian names that headline the sector.

Other big moves include a foray into steel manufacturing. Although a late entrant in the business, Sujana Group became a name to reckon with and launched its own line of branded TMT steel - Sujana TMT. Considered the benchmark when it comes to TMT steel, the product cemented YS Chowdary*s reputation as a visionary with a penchant for innovation.

Sujana Group of Companies has evolved into a diversified business with a growing global footprint spanning across the United States of America, Singapore, Hong Kong, Mauritius, and United Arab Emirates, among others. It has presence in a wide range of sectors and industries, including but not limited to telecommunications, power infrastructure, infrastructure, mining, healthcare, international trade, and more recently, the hybrid Green Energy space.

The Sujana Group of companies reminds us all that a vision can translate to reality. All it takes is a strong-willed individual willing see it through.

Brand Media
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