Next Gen Brands - April 2026.
A distinct set of Indian brands is starting to stand out for the work they are doing within their categories. Not just through visibility, but through consistent execution, product depth, and a clearer understanding of their market.
These companies are building with intent. Their focus is visible in how they approach product development, distribution, and customer experience. Instead of stretching across segments, they are strengthening their position within a defined space.
Across consumer products, SaaS, tech and services, these brands are shaping their categories in different ways. Some are refining existing formats. Others are introducing new ways of solving familiar problems.
What brings them together is the quality of work being done at the category level. This is a closer look at brands that are contributing meaningfully to how their respective segments are evolving.
Kenome
Founders - Achintya Gupta and Siddharth Dave
Brand Category - Agentic AI Platform
Kenome is an enterprise agentic AI platform that brings agents, document intelligence, and operational dashboards into a single governed environment, deployed on your own infrastructure. Teams can build personal or enterprise-wide agents through a no-code visualbuilder, orchestrate multi-agent workflows with built-in approval steps and audit trails, schedule agents to pull live data from connected systems, and process documents such as contracts, invoices, and forms through automated extraction, classification, and routing pipelines. With over 500 pre-built integrations tools spanning HR, finance, sales, collaboration, and engineering tools, agents can act across the full enterprise stack without custom development.
Every capability on the platform is wrapped in enterprise-grade controls: role-based access, credential-governed agent sharing, SSO and LDAP support, encrypted storage, and complete audit logging across every agent run. Kenome is certified ISO 27001 and ISO42001, SOC 2 Type II ready, and GDPR compliant. For security-sensitive organisations, the on-premises deployment model means data never leaves your environment, and your team retains full control over access, keys, and governance from day one. www.kenome.ai
Live Gracious
Founders - Deepika D and Rashi Atry
Brand Category - Women's Health / HealthTech
Live Gracious connects the dots between a woman's symptoms, her doctors, and her life - so Indian women finally know what's happening and what to do next.
Indian women with PCOS, thyroid, insulin resistance or fertility struggles are surrounded by noise and starved of answers. Protein powders, gut-health fixes, quick diet plans, generic supplements - none built for her body or life stage. On the other side: seven-minute doctor visits, fragmented records, dismissed symptoms. Live Gracious is research-backed and expert-supported, built with a network of clinicians - not influencers.
Health + Care = Live Gracious
Wellness apps do health without clinical credibility. Hospitals do care without continuity. Live Gracious does both - one operating system for her whole life, not just her next appointment.
Deepika built Live Gracious for the woman who is doing everything right and still doesn't have answers. - www.livegracious.in
Nauvab
Founder - Gautambir Singh Bali
Brand Category - Premium Footwear
Nauvab is a premium traditional men's footwear label that merges traditional Indian craftsmanship with modern design sensibilities. Indian men's footwear has, for decades, defaulted to two extremes- functional and forgettable, or ornate and occasion-locked. Nauvab was founded to disrupt both. Rooted in silhouettes India has worn for centuries- the Nagra, the Peshawari, the Jutti; Nauvab reinterprets each form for how the modern Indian man dresses and moves today. Every pair is crafted in premium leather and suede, with a restraint that lets the design speak for itself. The result is a new category of Indian footwear: contemporary in construction, rooted in origin, and built for a generation redefining what it means to dress with intention. Not borrowed from elsewhere. Simply, finally, Indian. www.nauvab.com
Healthy Master
Founders - Shivali Garg and Tarun Agrawal
Brand Category - Healthy Snacking
Healthy Master is a D2C brand specialised in offering healthy yet nutritious snacks for every household. The company was established in 2019 by Shivali Garg, Founder and Chairperson - Healthy Master, and Tarun Agrawal, CEO and Co-founder - Healthy Master.
Born with a vision to make India junk-free, the brand has over 250+ SKUs spanning over different snacking categories. To name a few, you have the tea-time snacks category like millet cookies to ready-to-cook options including Millet Vermicelli, Multi-millet pasta, Moringa millet noodles, and much more.
For brand growth, the company appointed two renowned brand ambassadors: Milind Soman and Harshit Rana. Known for his fitness, Milind Soman aligns well with the organisation's brand values. Next, you have Harshit Rana, an Indian fast bowler. The company believes that both brand ambassadors have the qualities of discipline, consistency, and clean living.
Healthy Master is well-positioned on quick commerce sites like Blinkit, Swiggy Instamart, Zepto, AmazonNow, FlipkartMinutes, BigBasket, and FirstClub, generating 50% of sales on these platforms. Now, the organisation is looking to target 75% share within a year. Next, the organisation has set its sights on achieving â¹500 crore in revenue over the next five years. - www.healthymaster.in
Nutricircle
Founders - Hitesh M Patel and C.S Jadhav
Brand Category - Plant Protein
In an era where consumers are increasingly conscious of health, sustainability, and transparency, a new wave of brands is redefining the future of nutrition. Among them, Go- Nourish, a brand by Nutricircle, is leading the way by unlocking next-generation plant proteins from India's indigenous millets and pulses. Built on clean-label principles, Go-Nourish delivers high-protein, functional solutions that are nutritionally effective and environmentally responsible. Leveraging crops like foxtail millet, amaranth, and chickpea, Nutricircle is the first to isolate protein from millets, bringing ancient grains into modern nutrition. Designed for Gen Z lifestyles, Go-Nourish fits seamlessly into snacks, beverages, ready-to- eat formats, sports nutrition, and nutraceuticals-making everyday protein intake simple, accessible, and sustainable. - www.nutricircle.in
Refarmsoil
Founders - Srikanth Vadikicharla
Brand Category - Agribiotech / Food Innovation
Refarmsoil is an agribiotech company reimagining how the world produces and consumes sweetness. Its flagship innovation-a millet-based sweetener engineered as a true 1:1 replacement for refined sugar-offers a fundamentally better alternative at a time when both soil health and metabolic health are under stress.
Positioned at the intersection of agriculture, biochemistry, and consumer health, Refarmsoil addresses a critical gap: a solution that works simultaneously for people, farmers, and the planet. By leveraging climate-resilient millets, it enables low-input, soil-friendly farming while delivering a low-glycemic, nutrient-rich sweetener for everyday use.
More than a product, Refarmsoil represents a shift-from extractive food systems to regenerative ones. It is building a future where what we consume not only sustains us, but also restores the soil it comes from.
Shvaan Foods
Founder - Kedar Dixit
Brand Category - Fresh, human-grade wet dog food
Shvaan Foods is built on a simple belief: digestion determines nutrition.
After seeing health issues in his own dog, founder Kedar Dixit, a certified pet nutrition coach, moved away from conventional pet food to create meals made with real, human-grade ingredients. Each recipe is gently cooked and enriched with Ayurvedic herbs like turmeric, Ashwagandha, Triphala and Giloy to support gut health and overall well-being.
With over 60% of customers returning to reorder, Shvaan is trusted by pet parents who want clarity in what they feed. No hidden ingredients. No shortcuts. Just real food designed for long-term health. - www.shvaan.com
Each of these brands operates in a different context, but the underlying approach shows a level of consistency. There is intent in how they build, and discipline in how they scale.
Their progress reflects not just growth, but a deeper engagement with the category they operate in. This is visible in product decisions, positioning, and market presence.
The significance lies in the work itself. Category by category, these brands are adding structure, raising benchmarks, and shaping how businesses are being built.
