Prerna Singla, Founder, Clariteens.
She Helped Build Hundreds of Skincare Products. Then Prerna Singla Realised There Was None for Her Own Children.
Through her first company, Vive Cosmetics, a leading cosmetic manufacturing business, Prerna Singla spent years helping brands bring skincare products to market. From formulation and product development to manufacturing and quality control, she gained an insider's understanding of the industry. She witnessed firsthand how the skincare market evolved to cater to virtually every consumer need, from baby care and acne solutions to anti-ageing and premium skincare. Yet despite producing products across multiple categories, she noticed one segment that remained largely overlooked: skincare specifically designed for children and young teens.
The realization became personal when Prerna began looking for products for her own children. Like many parents, she found herself navigating a confusing landscape. Her children had outgrown baby products, but most of the options available in the market were designed for adults. The choices available often felt limited and not always suited to young, developing skin. This is why they believe in "Care Beyond What's Visible"; because skin damage isn't always something we can see. Caring for the skin from an early age is about more than addressing visible concerns; it is about building healthy skin habits early and helping maintain skin health as it develops.
The more she searched, the more she realized she was not alone.
Across India, millions of parents were facing a similar challenge. Children's skin undergoes significant changes as they grow. Increased exposure to pollution, sun, outdoor activities, changing weather conditions, and eventually the onset of puberty all impact skin health. Yet the skincare industry had largely overlooked this age group, treating children as an extension of either baby care or adult skincare.
For someone who had spent years understanding formulations and consumer needs, the gap was impossible to ignore.
That gap became the inspiration behind Clariteens.
Unlike many entrepreneurs who identify opportunities through market reports, Prerna's journey began with a problem she experienced firsthand. She understood that children's skin is fundamentally different from adult skin. It is more delicate, often more sensitive, and requires products specifically formulated for its unique needs.
At the same time, she recognized a broader shift taking place among Indian consumers.
Today's parents are more informed than ever before. They read ingredient labels, research products extensively, seek expert recommendations, and actively look for solutions that are safe and age-appropriate. They are no longer satisfied with one-size-fits-all products. Instead, they want brands that understand the distinct needs of their children.
Prerna realized that while the beauty and personal care industry had spent years innovating for adults, there had been remarkably little focus on children navigating the years between infancy and adolescence.
This realization shaped the vision for Clariteens.
The goal was not simply to launch another skincare brand. It was to create a category that recognized children and young teens as consumers with their own unique skincare requirements. More importantly, it was about giving parents confidence that the products they were choosing had been developed specifically for growing skin.
The timing could not have been more relevant.
Children today are exposed to skincare conversations at younger ages than ever before. Social media has transformed how young consumers interact with beauty and personal care. Trending ingredients, influencer recommendations, and elaborate skincare routines are now part of everyday digital culture.
While increased awareness around skincare can be beneficial, it has also created confusion.
Many products promoted online are developed for mature skin and may not be suitable for younger users. Parents often find themselves trying to balance growing interest in skincare with concerns about safety and age appropriateness.
Prerna saw an opportunity to simplify this conversation.
Rather than encouraging complicated routines, Clariteens was built around the principles of gentle care, healthy skin habits, and age-appropriate formulations. The brand's philosophy centers on supporting skin health rather than chasing beauty trends.
This approach reflects a growing shift in consumer priorities.
Modern families increasingly view skincare as part of overall wellness. They understand that healthy habits start early and that prevention is often more effective than correction. As a result, there is growing demand for products that are specifically designed for children rather than adapted from adult skincare categories.
For Prerna, this represents a significant opportunity to reshape how the industry thinks about young consumers.
Historically, the skincare sector has focused on two major categories: baby care and adult skincare. The years in between have received comparatively little attention despite representing an important stage of physical development.
Clariteens aims to change that.
By creating products specifically for children and young teens, the brand is helping establish a new category within India's skincare landscape. It is also encouraging parents to rethink what age-appropriate skincare should look like.
Beyond products, education remains an important part of the mission.
Prerna believes parents deserve access to reliable information about children's skincare needs. As misinformation and trends continue to circulate online, trusted guidance has become just as important as the products themselves. Through Clariteens, she hopes to contribute to a more informed conversation around skincare during the growing years.
Her journey also highlights a broader truth about entrepreneurship.
Many successful businesses are born not from chasing trends but from solving real-world problems. In Prerna's case, the opportunity emerged from a question she found herself asking as a mother: If babies have products specifically designed for them and adults have entire categories dedicated to their needs, why should children be expected to use products that were never created for them?
The answer to that question became Clariteens.
Today, what started as a personal concern has evolved into a mission to address one of the most overlooked segments in India's skincare industry. By combining years of manufacturing expertise with a parent's perspective, Prerna Singla is not just building a skincare brand. She is helping create a category that acknowledges the unique needs of growing skin.
As awareness around children's skincare continues to grow, Clariteens is well positioned to lead the conversation. For Prerna, the objective remains simple: to ensure that children have access to safe, effective, and thoughtfully designed skincare products created specifically for them.
Sometimes the most meaningful innovations emerge from the simplest observations. For Prerna Singla, it was recognizing a gap that countless parents had quietly accepted for years. Today, that observation has become Clariteens, a brand built on the belief that every stage of life deserves skincare designed with care, purpose, and understanding.
Disclaimer: The views and opinions expressed in the article are media marketing initiative and do not represent the stand and views of Mid-Day Group. Mid-Day Group disclaims any and all liability to any party, company or product for any direct, indirect, implied, punitive, special, incidental or consequential damages arising directly or indirectly from the use of this content.
