Gytree.
Nidhi Parihar was 44 when her body started sending signals she didn't understand. The exhaustion that sleep couldn't fix. The heat that arrived without warning. The brain that felt, as she puts it, "like it was running on low battery all the time." Her doctor told her 40s would be tough and tiring.
What Nidhi was experiencing was perimenopause. She didn't know that then. Most Indian women don't.
That is what Shaili Chopra decided to change. A primetime anchor (ex NDTV, CNBC) turned entrepreneur, and founder of SheThePeople.TV, Chopra has spent two decades building platforms for women no one else was building. In 2022, she founded Gytree and pointed all of it at perimenopause. Backed by Nithin Kamath, Tanya Dubash and Kiran Mazumdar Shaw.
Eight in ten Indian women say they had no idea what perimenopause was until they were already in it. Seven in ten say their doctor dismissed their symptoms. Six in ten say it affected their ability to work. For generations, this phase, which can last ten to fifteen years, has had no name in most Indian households
Gytree today has over 60,000 customers and a community of women across India. The platform is built on three pillars:
An AI Companion for Health: for daily questions about symptoms and hormones. Go check it out now.
Science-backed nutrition: targeting fatigue, hot flashes and hormonal change and build for biology of Indian women
Expert coaching : personalised guidance across the full arc of midlife.
This is not a quick fix. A long game because menopause deserves one says Chopra. The medical community is paying attention. Dr. Jaishree Sharad, one of India's most respected dermatologists, said at the Fabulous Over Forty Menopause Summit that Gytree nutrition is what she was looking for. "I used to bloat with every possible protein. Most other proteins will have ingredients that are difficult to digest. But then I got introduced to Gytree which I just love." It suited to her own health, and now what she recommends to her patients.
As for Nidhi, within three days of starting Gytree's Total Menopause Support protein blend, she noticed a shift. She now does monthly coaching sessions on the platform. "I didn't know support like this existed," she says.
Neither did most of India. Shaili Chopra is making sure that changes.
