Hybe's application to trademark 'Borahae' coined by Kim Taehyung rejected

Taehyung/Instagram

The Korean Intellectual Property Office has announced that they have rejected Hybe's application the trademark the term 'Borahae.' 'Borahae' or "I Purple You" came up at a BTS fan meeting on November 13, 2016, when Kim Taehyung said, "Borahae means to trust the other person until the end and love each other for a long time like purple, the last color of a rainbow."

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