BTS Jimin’s family cafe issues clarification amid Magnate trademark controversy

BTS Jimin (Pictures via Instagram)

BTS member Jimin's family-run cafe has once again found itself at the centre of a trademark controversy, sparking concern among fans and reigniting discussions about brand ownership and identity.

BTS Jimin's cafe is back in headlines

For years, Jimin's father operated a popular cafe in Busan under the name Magnate. The establishment became a well-known destination for ARMY members visiting South Korea, with many fans making special trips to experience the café and catch a glimpse of memorabilia linked to the global K-pop star. However, the business faced an unexpected challenge when an unrelated party reportedly secured trademark rights to the name "Magnate," forcing the family to distance itself from the brand.

In 2024, the café officially underwent a rebranding exercise and adopted the new name ZMILLENNIL. At the time, Jimin's father explained that the change was necessary to avoid confusion after another company began using the Magnate trademark for commercial purposes. He also clarified that products and activities associated with the trademark holder had no connection to the family's cafe.

Team issues a statement of clarification

The issue has resurfaced after ZMILLENNIL released a public notice warning visitors about a nearby business operating under the name "Magnate." According to reports, the newly launched venture is not affiliated with BTS Jimin's family, despite using a name that many fans strongly associate with the original café. The notice was issued to ensure that customers and tourists do not mistakenly assume a connection between the two establishments.

The situation has generated significant discussion online. Many fans expressed frustration, arguing that the name's popularity stems largely from its long-standing association with Jimin and his family. Some also pointed out similarities in branding and presentation, which they believe could further confuse visitors. Social media platforms quickly filled with messages urging fellow fans to verify they are visiting the correct café before making purchases or sharing content online.

While the trademark dispute remains a legal and commercial matter, it highlights the growing importance of brand protection in an era where celebrity-linked businesses often attract international attention. For ARMYs planning a trip to Busan, the key takeaway remains simple: Jimin's family café now operates under the name ZMILLENNIL, not Magnate.