Exclusive | Aham Sharma on shorter shelf life of TV shows: 'It's risky and not easy to get a breakthrough'

07 January,2026 02:51 PM IST |  Mumbai  |  Shruti Sampat

Aham Sharma says his career choices balance passion with practicality, focusing on challenging roles while avoiding repetition. He feels TV shows end quickly today because audiences resist experimentation and channels rely on early TRPs, giving new content little time to grow

Aham Sharma


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In an exclusive chat with mid-day, actor Aham Sharma, who was last seen in Sampoorna, opened up about his career choices, the evolving television landscape, and why many TV shows today struggle to survive beyond a few weeks.

Talking about how he chooses his projects, Aham admitted that decisions are often shaped by availability as much as passion. "Two things. It depends. If I have options, then these questions arise. At times, yeah, I did choose things which excite me. But at times, you need to do… you choose the best which is available," he shared. For him, the core motivation remains creative challenge. "Whichever options I have, I try to do something which is in a way challenging as an actor. At this point in time, I feel there are roles which many actors cannot do… once you grow as an artist, you want to do something which challenges you," he said.

On consciously avoiding repetitive roles

Aham also spoke about consciously avoiding repetition. "If I've done a mythological or historical role, then probably I'll hesitate to take another one… you weigh pros and cons. That's how I take it," he said. After playing an intense character in Sampoorna, he now hopes to explore lighter genres. "It gives you a break and at the same time you get into a different genre altogether. That's how I try to balance my career."

The actor revealed that he had stepped away from television to explore OTT platforms and films. "I've done quite a few. A couple have released and a couple are about to release. I'm also in talks with other makers… probably I can announce something pretty soon," he shared, adding that timing matters when making announcements.

Talks about short shelf life of TV shows

Addressing the uncertain shelf life of television shows, Aham was candid. "It is definitely risky. It's not easy to get a breakthrough immediately. One has to be lucky and be at the right time with the right people," he said. He believes the content ecosystem is tightening across platforms. "OTT has also become conservative… originals get their way easily or big makers. It's a tight situation for the entire industry."

On why shows go off air quickly, Aham didn't mince words. "Most people are happy watching extremely toxic content and don't want to experiment. New content takes time to be accepted, but channels don't give that time anymore." He concluded, "Earlier, shows got three months to establish their storyline. Now, in 15 days, decisions are taken based on opening TRPs."

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