10 June,2026 10:00 AM IST | Mumbai | mid-day online correspondent
Armaan Malik and Payal Malik (Pictures via YouTube vlog)
YouTuber and Bigg Boss OTT 3 fame Armaan Malik has landed in controversy once again after a remark about his wife Payal Malik's clothing choices sparked widespread criticism on social media.
The controversy began after a clip from one of Armaan's recent vlogs went viral online. In the video, Armaan is seen commenting on Payal's outfit while comparing her with his second wife, Kritika Malik. Payal was wearing a T-shirt and shorts at home, while Kritika was dressed in a night suit. Armaan questioned Payal's choice of clothing and suggested she should wear the night suits he had purchased for her.
During the conversation, Payal responded that she did not intend to wear the night suits every day. However, the exchange soon drew attention when Armaan criticised her appearance and made a controversial statement linking a woman's dressing style to the success of her marriage. According to viral clips from the vlog, he said, "Lower t-shirt me ghumoge pati kaha se pyar karega," and further added that a husband could eventually "divorce" his wife if she continued dressing that way.
The remarks quickly triggered backlash across social media platforms. Many viewers accused Armaan of being disrespectful towards Payal and promoting outdated views about women and relationships. Several users questioned why a woman's clothing should determine the level of affection or respect she receives from her spouse. Others pointed out what they perceived as hypocrisy, noting that Armaan himself was dressed casually while criticising his wife's attire.
Comments such as "Where is the self respect girl?", "Feeling sad for Payal," and "Why she is living with him?" surfaced online as users expressed support for Payal and disapproval of Armaan's remarks. Many felt the comments were unfair, especially considering Payal's responsibilities at home and as a mother.
Armaan Malik, whose real name is Sandeep, is known for his unconventional family setup involving wives Payal Malik and Kritika Malik. The family gained nationwide attention through their social media content and later through their appearance on Bigg Boss OTT 3. Over the years, they have frequently remained in the spotlight due to their personal lives and public controversies.
With the latest vlog clip continuing to circulate online, the controversy has reignited discussions about gender expectations, personal freedom, and the way women are portrayed in relationships.