22 April,2026 11:04 AM IST | Mumbai | mid-day online correspondent
MMRDA opens Mumbai Metro for ad shoots to boost revenue streams (Pic/MMRDA)
As part of its push for financial sustainability and asset optimisation, the Mumbai Metropolitan Region Development Authority (MMRDA) has facilitated the first commercial advertisement shoot at Mumbai Metro Line 2B.
MMRDA said the shoot was conducted at Mandale Metro Station, with another advertisement filmed inside an operational metro train, under the provisions of the MMMOCL Premises Hiring Policy for Events, including film shoots.
The move signals MMRDA's plan to use metro infrastructure for commercial purposes beyond transport operations.
According to MMRDA, the activity has generated a revenue of Rs 20.35 lakh (including GST), reinforcing the authority's focused push towards strengthening Non-Fare Box Revenue (NFBR) streams. This forms a critical component of the authority's long-term strategy to enhance financial resilience while progressively reducing dependence on fare-based income.
Data shared by MMRDA shows steady growth in revenue from premises hiring for video shoots and related activities:
⢠FY 2024-25: Rs 20.41 lakh
⢠FY 2025-26: Rs 25.96 lakh
⢠FY 2026-27 (current): Rs 20.35 lakh
Non-Fare Box Revenue (NFBR) streams include
⢠Telecom services
Advertisements at Metro Station
⢠Advertisements on trains
⢠EV Charging Stations
⢠Kiosks on Stations
⢠Commercial Film / Ad Shooting
⢠Station Naming and Branding Rights
Highlighting the broader vision, MMRDA stated that metro stations, with their modern infrastructure and operational efficiency, offer ideal settings for film shoots, advertisements, and digital content production. The authority has also invited filmmakers and production houses to explore collaboration opportunities through a structured and streamlined approval process.
As part of its proactive outreach, Maha Mumbai Metro has further extended an open invitation to production houses, filmmakers, and content creators to explore its world-class infrastructure for transport-centric shoots and commercial collaborations.
Backed by structured policies and streamlined approval mechanisms, the ecosystem aims at enabling seamless execution while maintaining operational integrity.
Speaking about this initiative, Metropolitan Commissioner MMRDA and Chairman Maha Mumbai Metro Dr Sanjay Mukherjee (IAS) said, "We are reimagining metro infrastructure as a multi-dimensional urban asset. By driving Non-Fare Box Revenue through such initiatives, we are building a financially sustainable system that supports affordable mobility while delivering a richer, more integrated commuter experience."
