10 September,2026 01:25 AM IST | Mumbai | mid-day online correspondent
Apple launches iPhone 18 pro at Rs 1,64,990 (Pic/Apple)
Apple, during its 'Surprise and Shine' event on Wednesday, launched the iPhone 18 Pro with upgrades to its camera system, battery life, processing power, and artificial intelligence capabilities. The new Pro model starts at Rs 1,64,900 in India and is powered by Apple's A20 Pro chip.
The iPhone 18 Pro is positioned as Apple's flagship smartphone for users looking for enhanced photography, video recording, performance, and AI capabilities.
According to Apple, the iPhone 18 Pro (256 GB) starts at Rs 1,64,900 in India. Meanwhile, the 2TB variant has been priced at Rs 3,14,900. The tech giant is offering several hardware and software upgrades in its 18th-generation iPhone compared with previous-generation Pro models.
The company has also introduced the iPhone 18 Pro Max, which sits above the standard Pro model and offers an even larger battery and display.
One of the biggest upgrades on the iPhone 18 Pro is its camera system. The smartphone features a 48MP Fusion Main camera with variable aperture, allowing the camera to adjust the amount of light entering the lens depending on the shooting conditions.
The variable-aperture system is designed to improve low-light photography and video recording, while also giving users greater control over depth of field. This can help create more natural background separation in portraits and other photographs.
Apple is also highlighting improved video capabilities, with features aimed at users who regularly shoot photos and videos using their smartphones.
The iPhone 18 Pro is powered by Apple's new A20 Pro chip, which is designed to deliver faster performance and enhanced efficiency.
The chip is paired with a next-generation vapor chamber for improved thermal management during demanding tasks.
The device also features a dual 16-core Neural Engine, which Apple says is designed to support AI-related tasks and features.
The combination of the new processor and Neural Engine is expected to support demanding applications, advanced computational photography, and Apple's growing range of on-device AI features.
Apple is also putting artificial intelligence at the centre of the iPhone 18 Pro experience with Siri AI.
The company describes Siri AI as a more personal and powerful AI assistant. The upgraded experience is designed to make Siri more capable of understanding users and assisting with everyday tasks.
Apple's latest AI push is part of its broader effort to integrate more intelligent features directly into the iPhone experience.
Battery life is another major highlight of the new iPhone 18 series. Apple claims the longest battery life ever offered on an iPhone.
The iPhone 18 Pro Max can deliver up to 45 hours of video playback, according to Apple. This makes battery endurance one of the key selling points of the new Pro lineup.
The combination of Apple's latest chip, thermal architecture, and battery improvements is aimed at delivering longer usage without compromising performance.
