Radio City Extends An Helping Hand Towards Dabbewale in Mumbai through Dabbawalo ka Dabba Bharo Initiative
Radio City, India's leading radio network, has launched a fund raiser initiative, Dabbewale ka Dabba Bharo, and have been urging Mumbaikars to come forward and contribute towards the initiative
While the world is grappling with the impact of the horrific COVID-19, and the entire nation is under the lockdown, there are people who are finding it difficult to make both ends meet. Mumbai’s Dabbawalas, who ensure that a delicious, warm ,home cooked meal reach in time every single day at work, today are battling to have a meal in their own plates. Radio City, India’s leading radio network, has launched a fund raiser initiative, Dabbewale ka Dabba Bharo, and have been urging Mumbaikars to come forward and contribute towards the initiative.
Radio City in Mumbai, kick started this initiative on 22nd April, where all the RJ's across their shows have been sharing the current state of Dabbewale's, with around more than 5 thousand of them are finding it difficult to feed their families since the lockdown was announced. Radio City has been urging Mumbai city to come forward and contribute towards the initiative. There has been an overwhelming response from the citizens and uptill now, approx. 62 thousand rupees has already been collected
To garner a wider reach and raise more funds, Radio City has created a video (https://youtu.be/e1XCjt8FSBI) that has been promoted across Radio City’s social media handles. Radio City has always been at the forefront to help the city and its citizens through various initiatives like these and spread a wave of positivity.
If you wish to contribute Please click on the link: www.ketto.org/radiocity
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